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# Barbie Makeup for Adults
Stila Launches 'Barbie Loves Stila' Cosmetics Paint Cans

By M Nagurski | Published 2009-03-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-makeup-for-real-people-cosmetics-brand-stila-launches-barbie-makeup
References: [stilacosmetics](http://www.stilacosmetics.com/barbie/) & [iddictive](http://www.iddictive.com/2009/03/13/cosmetics-company-delivers-the-barbie-look/)

As part of Barbie's 50th anniversary, cosmetics company Stila has unveiled a range of Barbie makeup ‘paint cans’ to help you recreate iconic looks from the past.

The four styles featured from the last 50 years include the original 1959 look, a sun-kissed Malibu look from the early 1970's, a more recent millennium style, and the glamorous ‘Foxy Barbie’ of the 1980’s.

Each ‘paint can’ includes eye shadow, blusher, lip color, and mascara, as well as a Look Book that details the best-selling Barbie styles.

Unfortunately, GI Joe has yet to release a similar range.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 47% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Barbie Makeup Trends:** Expanding Barbie-themed makeup lines targeted at adults.
- **Iconic Looks Recreation Trend:** Makeup brands launching iconic looks recreation sets.
- **Nostalgia Marketing Trend:** Brands are capitalizing on nostalgia marketing to appeal to adult consumers.

### Sectors Adopting This

- **Beauty and Cosmetics Industry:** Opportunity for beauty brands to expand their product offerings with themed makeup lines.
- **Toy Industry:** Opportunity for toy brands to explore themed product collaborations with cosmetic companies.
- **Marketing and Advertising Industry:** Opportunity for marketing and advertising agencies to develop creative campaigns around nostalgia marketing.

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