# Ocean Plastic Fashion Dolls The Barbie Loves the Ocean Line is made with Eco-Friendly Materials By Laura McQuarrie | Published 2021-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-loves-the-ocean References: [designtaxi](https://designtaxi.com/news/414293/New-Barbie-Dolls-Are-Made-From-Recycled-Ocean-Plastic-And-It-s-Fantastic/) & [barbie.mattel](https://barbie.mattel.com/shop/en-us/ba/new-barbies/barbie-loves-the-ocean?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Barbie Loves the Ocean is a brand-new fashion doll line from [Mattel](https://www.trendhunter.com/trends/path) and it shares toys that are made with 90% recycled ocean-bound plastic pieces. The eco-friendly Barbies sport colorful, beach-ready outfits, accessories and they can be used with a beach shack playset, which also helps to make the most of materials that would have otherwise gone to waste. The line of sustainable dolls is also a diverse one that features Barbies of different skin tones and sizes. This new line of dolls from Mattel supports a bigger vision to use 100% recycled, recyclable or bio-based plastic materials by 2030. The launch of Barbie Loves the Ocean is kicking off with a vlog from Barbie called Barbie Shares How We Can All Protect the Planet. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 12% | Activity: 53% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Toy Lines:** Creating toy lines made of recycled or eco-friendly materials can disrupt the toy industry and appeal to a growing consumer demand for sustainability. - **Diversity and Inclusion in Toy Manufacturing:** Toy manufacturers introducing more diverse and inclusive lines can disrupt the industry and align with consumers' desire for representation in their children's toys. - **Circular Economy Practices:** Mattel's commitment to using 100% recycled, recyclable, or bio-based plastic materials by 2030 can encourage other industries to adopt circular economy practices that reduce waste and minimize environmental impacts. ### Where This Applies - **Toy Manufacturing:** This industry can consider the use of recycled materials and diverse representation in their products as a way to appeal to sustainability-conscious and socially conscious consumers. - **Fashion and Apparel:** The use of recycled ocean-bound plastic pieces in the Barbie Loves the Ocean line can inspire fashion and apparel industries to find innovative ways to incorporate recycled materials into their designs and products. - **Plastic Manufacturing:** Mattel's commitment to using 100% recycled, recyclable or bio-based plastic materials by 2030 can inspire other plastic manufacturing industries to adopt circular economy practices and contribute to reducing the negative impact of plastic waste on the environment. ## Related on Trend Hunter - [Eco-Friendly Surprise Toys](https://www.trendhunter.com/trends/lol-surprise-dolls.md) - [Recycled Maritime Waste Toys](https://www.trendhunter.com/trends/dantoys-blue-marine-toys.md) - [Doll-Inspired Beach Bottles](https://www.trendhunter.com/trends/path.md) - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md) - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md)