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# Empowering Networking Pages
The New Barbie LinkedIn Profile Encourages Female Entrepreneurs

By Alyson Wyers | Published 2014-07-02 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-linkedin-profile
References: [designtaxi](http://designtaxi.com/news/366866/Barbie-Creates-LinkedIn-Page-To-Inspire-Women/) & [creativity-online](http://creativity-online.com/work/mattel-entrepreneur-barbies-linkedin-page/36253)

In a move to empower female entrepreneurs, a Barbie [LinkedIn](https://www.trendhunter.com/trends/linkedin-3) profile has been created. While the iconic doll has held over 150 different jobs since 1959, her LinkedIn company page uses the Entrepreneur Barbie persona. Barbie 'leans in' by asking young girls to not place any restrictions on their ambitions.

Barbie uses the professional networking site in order to empower women and encourage girls to 'dream big.' In a post Barbie says she recently established a 'dream incubator' where she works as a consultant, inspiring girls to use their imaginations, try different career paths and explore the world.

In addition to creating a Barbie LinkedIn profile, the [Mattel](https://www.trendhunter.com/trends/career-of-the-year-barbie) brand also created a female entrepreneur-focused page on their website to celebrate the women and business and offer related tips.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 63% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Female Empowerment:** Create products or services that empower women and encourage them to pursue their dreams.
- **Brand Personification:** Using fictional or iconic characters to represent brands or company values to create engaging and relatable content.
- **Career Exploration:** Developing new platforms or resources that inspire and educate young girls in pursuing various career paths and fields.

### Who This Affects Most

- **Toy Manufacturing:** Developing toys or other products that enhance young girls’ interest in careers and entrepreneurism.
- **Marketing and Advertising:** Using brand personifications to create meaningful and impactful campaigns that appeal to a younger generation.
- **Education:** Creating educational platforms and resources that inspire and educate young girls in pursuing various career paths and fields.

## Related on Trend Hunter

- [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md)
- [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md)
- [Doll-Inspired Jewelry Collections](https://www.trendhunter.com/trends/barbie-professions-collection.md)
- [Empathy-Building Play Programs](https://www.trendhunter.com/trends/the-barbie-school-of-friendship.md)
- [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md)
- [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md)
- [Corporate Connection Platforms](https://www.trendhunter.com/trends/her-workplace.md)
- [Friendship-Celebrating Doll Duos](https://www.trendhunter.com/trends/role-model-series.md)
- [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md)