# Boxed Toy Couples Costumes The Barbie & Ken Box Couple Costume is Playful By Michael Hemsworth | Published 2022-09-21 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-ken-box-couple-costume References: [dudeiwantthat](https://www.dudeiwantthat.com/style/costumes/barbie-ken-in-a-box-couples-costumes.asp) & [rastaimposta](https://www.rastaimposta.com)  The [Barbie & Ken Box](https://www.trendhunter.com/trends/barbie-2023-da-de-muertos-doll) Couple Costume is a Halloween outfit for couples looking to commemorate the classic toy couple and convey a playful spirit that will no doubt spark conversations. The costume consists of two hot pink box-style accessories, which boast a clear window in the front and instantly transform the wearer into a human-sized version of the namesake doll. The costume only comes with the box itself and thus requires both Barbie and Ken to pick their favorite outfit. The Barbie & Ken Box Couple Costume is perfect for avid fans of the [Mattel](https://www.trendhunter.com/trends/da-de-muertos-dolls)-branded toy and is also ideal for those looking to get ready for the upcoming film about the couple set to hit theaters next year. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 88% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Why This Trend Is Growing - **Toy Costumes:** There is a growing trend in creating costumes based on popular toys, which provides opportunities for toy manufacturers to partner with costume designers to create merchandise that complements each other. - **Box-style Costumes:** The popularity of box-style costumes, which provide a simple and playful way to dress up, presents an opportunity for retailers to create packaged costumes that appeal to consumers looking for a quick and easy outfit. - **Couple Costumes:** There is a trend towards creating costumes that allow couples to coordinate their outfits, which provides an opportunity for retailers to market more outfit options to couples in addition to traditional solo costumes. ### Industries Being Reshaped - **Toy Industry:** The popularity of toy-based costumes presents an opportunity for toy manufacturers to partner with costume designers to create cross-promotional merchandise that appeals to fans of both industries. - **Costume Industry:** The popularity of box-style and couple costumes presents an opportunity for costume retailers to create packaged costumes that cater to these needs and offer convenient and appealing options to consumers. - **Film Industry:** The upcoming film about Barbie and Ken presents an opportunity for costume manufacturers and retailers to create movie-inspired costumes that appeal to fans of the franchise and attract new fans with the launch of the movie. ## Related on Trend Hunter - [Festive Día de Muertos-Dolls](https://www.trendhunter.com/trends/da-de-muertos-dolls.md) - [Collectible Mexican Holiday Dolls](https://www.trendhunter.com/trends/barbie-2023-da-de-muertos-doll.md) - [Halloween Countdown Doll Designs](https://www.trendhunter.com/trends/12-days-of-halloween-set.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Surprise-Filled Costumed Dolls](https://www.trendhunter.com/trends/barbie-cutie-reveal.md) - [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md) - [Cuddly Costumed Dolls](https://www.trendhunter.com/trends/barbie-cutie-reveal-care-bears.md) - [Doll-Inspired Bedrooms](https://www.trendhunter.com/trends/bedroom-for-ken.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md)