# Magical Pet-Paired Barbies Mattel's New 'Barbie Extra' Comes with a Tiny Pet Unicorn By Riley von Niessen | Published 2021-01-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-extra1 References: [toysrus](https://www.toysrus.ca/en/Barbie-Extra-Doll-in-Pink-Coat-with-Pet-Unicorn-Pig/244938FD.html) 'Barbie Extra' is a new doll release from [Mattel](https://www.trendhunter.com/trends/barbie-cutie-reveal-care-bears) that offers a bold twist on its classic Barbie designs, with the fashion-savvy character outfitted in a bright faux fur coat, pearl sunglasses, star-printed jeans, and a candy-inspired handbag. The statement Barbie also comes with a [unique pet](https://www.trendhunter.com/trends/wicked-for-good): a tiny round unicorn that peacefully sits atop a cloud. Kids can play around with the different accessories and apparel pieces to switch up their Barbie's look, so that she can make a show-stopping appearance with her magical pet. The set comes with a total of 15 pieces, which include an array of clothing and accessory options. Kids can also experiment with a range of hairstyles with Barbie Extra, with the doll boasting extra long hair that can be accented with barrettes and buns. Image Credit: Mattel / Toys R Us ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Magical Doll Playsets:** Opportunity for toy companies to create more playsets featuring dolls with magical pets. - **Pet Accessories for Dolls:** Opportunity for companies to create unique pet accessories for dolls that can be interchanged and customized with other doll sets. - **Fashionable Dolls with Long Hair:** Opportunity for toy companies to create dolls with customizable and fashionable hairstyles, or to incorporate long hair into existing doll lines. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can innovate by incorporating technology (e.g. augmented reality) or interactive features in playsets or dolls to enhance the overall play experience for children. - **Fashion:** Fashion industries or retailers can partner with toy companies to create unique doll clothing pieces and accessories, or use toy-design inspirations in their own fashion collections. - **Children's Education and Development:** Education or developmental industries can develop playsets or games that help children develop spatial awareness and fine motor skills while engaging with dolls or pets. ## Related on Trend Hunter - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md) - [Cuddly Costumed Dolls](https://www.trendhunter.com/trends/barbie-cutie-reveal-care-bears.md) - [Fantastical Collectible Dolls](https://www.trendhunter.com/trends/fantasythemed-dolls.md) - [Miniaturized Doll Collections](https://www.trendhunter.com/trends/mini-barbieland.md) - [Sensory Surprise Dolls](https://www.trendhunter.com/trends/barbie-pop-reveal.md) - [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md)