# Expansive Barbie-Inspired Makeup Sets The Barbie Brand is the Inspiration Behind Pur's New Line By Ell Smith | Published 2019-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-brand References: [hypebae](https://hypebae.com/2019/8/barbie-pur-cosmetics-makeup-collaboration-eyeshadow-palette-highlighter-lip-gloss) & [purcosmetics](http://www.purcosmetics.com/) The [Barbie](https://www.trendhunter.com/trends/backdrop-x-barbie) brand is no stranger to collaborations, and its latest partnership with PUR is giving consumers a dazzling and expansive makeup collection that ranges from lipsticks to eye shadows -- offering something for everyone. The line is entirely inspired by Barbie's glistening aesthetic and features numerous motifs that are sure to impress fans of the [iconic doll](https://www.trendhunter.com/trends/barbie-professions-collection). Those looking to relax might be interested in the face mask, which features a hot pink hue to make for a perfectly instagrammable night in. Those leaning toward the more glamorous side could pick up the faux eyelashes, or sparkling lipsticks. To make matters even more exciting, each item features a name that is inspired by Barbie, like [Doll House](https://www.trendhunter.com/trends/adaptive-lip-color) or 1959. Image credit PUR ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Collaborative Makeup Collections:** Brands partnering with iconic figures or franchises to create expansive makeup collections offer disruptive innovation opportunities in the beauty industry. - **Nostalgia-inspired Beauty Products:** Creating beauty products inspired by nostalgic icons like Barbie can tap into consumer emotions and create a unique selling proposition in the cosmetics market. - **Personalized Cosmetic Naming:** Naming cosmetic products with references to iconic figures or themes allows for personalized and engaging experiences, adding value to the product offerings in the beauty sector. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty industry can leverage collaborative makeup collections and nostalgia-inspired beauty products to capture consumer interest and boost sales. - **Licensed Merchandise:** Licensed merchandise industries can explore partnerships with iconic brands and characters to create innovative product lines that target nostalgic consumers. - **Social Media Marketing:** Social media marketing companies can utilize products with Instagrammable features, like hot pink face masks or sparkling lipsticks, to enhance their clients' brand presence and engagement on social media platforms. ## Related on Trend Hunter - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Stunning Doll-Themed Luggages](https://www.trendhunter.com/trends/beis1.md) - [Glam Oral Care Collabs](https://www.trendhunter.com/trends/hismile-x-barbie.md) - [Pink-Hued Bath Lines](https://www.trendhunter.com/trends/barbie-x-hewi.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md)