# Girl-Empowering Campaigns The Barbie Be Super Movement Embraces the Superhero Culture By Meghan Young | Published 2015-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-be-super References: [barbie](http://www.barbie.com/en-ca/be-super/princess-power) The Barbie Be Super campaign can be considered more of a movement. By embracing the [superhero culture](https://www.trendhunter.com/trends/superpower-studios-initiative) that is staying strong in the media, the brand is set on [empowering young girls](https://www.trendhunter.com/trends/computer-science-is-everything) by encouraging them to reflect and hone what makes them super. Reinforced through superhero-themed toys, a DVD, books and role play, children will become part of a larger community. This is signified by downloading an official Super Squad Member Certificate from the dedicated Barbie Be Super website. Through gamified monthly missions, [custom comic strips](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon) and more, the Barbie Be Super movement will resonate deeply with its demographic. Not to mention that it provides an opportunity for the brand to solidify itself as a source of confidence and creativity for children. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Superhero Culture Embracement:** Companies that embrace superhero culture can empower young girls and become a source of confidence and creativity for children through related products and media. - **Gamification:** Gamified monthly missions can be a powerful tool for engaging with children and promoting empowerment, creativity, and positive values. - **Digital Communities:** Offering exclusive online content and opportunities to participate in digital communities can help promote brand loyalty among young girls while also building support networks for empowerment and creative expression. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can embrace the superhero culture to create toys that promote empowerment, creativity, and positive values and engage young girls in gamified missions and online communities. - **Children's Media:** Children's media companies can produce superhero-themed DVDs, books, and custom comic strips to promote empowerment and creativity among young girls, while also encouraging participation in digital communities and related products. - **Marketing and Advertising:** Marketing and advertising companies that specialize in children's products can help brands leverage superhero culture and gamification strategies to promote empowerment, creativity, and engage young girls through digital communities. ## Related on Trend Hunter - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Empathy-Building Play Programs](https://www.trendhunter.com/trends/the-barbie-school-of-friendship.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md)