<!-- canonical: https://www.trendhunter.com/trends/barbie-and-puma -->
<!-- robots: noindex -->

# 90s-Inspired Barbie Streetwear Collaborations
Barbie and PUMA Have Collaborated on a Collection

By Ell Smith | Published 2018-12-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-and-puma
References: [hypebae](https://hypebae.com/2018/12/barbie-puma-suede-collaboration-doll-sneaker-set-50th-anniversary) & [barbie.mattel](https://barbie.mattel.com/shop)

Barbie and [PUMA](https://www.trendhunter.com/trends/puma-5) are collaborating to celebrate the 50th anniversary of the sneaker brand's suede shoes.

For the initial release, PUMA dropped re-imagined silhouettes as well as some new items including a collection of sports apparel. Now, its second release with Barbie helps consumers better visualize the clothing items, as the iconic doll is seen wearing a variety of different outfits that include PUMA's new clothing. Barbie isn't new to collaborations, as the brand [partnered with numerous fashion labels](https://www.trendhunter.com/trends/barbie-and-casio) in celebration of the doll's 60th anniversary, however this particular collaboration draws a strong 90s influence that's been infused with modern streetwear aesthetics.

Each doll retails for $50, while the pieces from the line can be purchased individually.

Image Credit: PUMA

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 89% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Barbie Collaborations:** Opportunity for brand collaborations to leverage the iconic Barbie brand and create unique product lines.
- **90s-inspired Fashion:** Growing demand for fashion items that draw inspiration from the 90s era, presenting opportunities for brands to tap into nostalgia and create trendy collections.
- **Streetwear Aesthetics:** Increasing popularity of streetwear style, providing platforms for brands to incorporate streetwear elements into their product offerings.

### Sectors Adopting This

- **Fashion:** Fashion industry can explore collaborations with iconic brands like Barbie to create unique and nostalgic collections that resonate with consumers.
- **Sportswear:** Opportunity for sportswear brands to infuse streetwear aesthetics into their designs, catering to the demand for fashion-forward activewear.
- **Toy:** Toy industry can leverage iconic characters like Barbie to create collaborations with fashion and sportswear brands, offering consumers collectible merchandise.

## Related on Trend Hunter

- [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)
- [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md)
- [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md)
- [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md)
- [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md)
- [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md)
- [Iconic Doll-Inspired Formalwear](https://www.trendhunter.com/trends/barbie-x-azazie.md)
- [Doll-Inspired Shoe Collabs](https://www.trendhunter.com/trends/dr-martens-x-bratz.md)
- [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md)