# Female-Educating Doll Ads The New Barbie Ad Features Young Girls with Professional Careers By Ady Floyd | Published 2015-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-ad References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-girls-become-professionals-ahead-their-time-barbies-cool-new-ad-167487) Creative advertising agency [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) worked with [Mattel](https://www.trendhunter.com/trends/dream-besties) to create this adorable and inspiring Barbie ad. The ad aims to encourage curiosity, education and confidence among young girls. The ad features a cast of young girls who are already in their chosen careers. For example, Maddy is the coach of a male soccer team while Gwyneth is a professor at a university where she teaches biology. The ultimate goal for this playful sketch is to teach girls that they can become whatever they want at a young age. Additionally, the ad encourages girls to continue playing with Barbies because their interactions with dolls will prompt further learning. This heart-warming Barbie ad appeals to both young girls as well as parents. By promoting the brand's message of [female empowerment](https://www.trendhunter.com/trends/computer-science-is-everything), the spot speaks to various audiences. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 5% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Female Empowerment in Advertising:** Opportunity for brands to create ads that promote gender equality and inspire young girls to pursue professional careers at a young age. - **Encouraging Curiosity and Education Through Play:** Innovative toys and games that encourage learning and career exploration while keeping playtime fun and interactive. - **Inclusive Representation in Toy Design:** Opportunity for toy manufacturers to create diverse and inclusive dolls that represent a wide range of professions and backgrounds. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunity for ad agencies to develop creative and inspiring campaigns that challenge gender stereotypes and promote female empowerment. - **Toy Manufacturing:** Opportunity for toy companies to create educational and empowering dolls that inspire young girls to pursue their dreams and break barriers. - **Education and Learning:** Opportunity for educational institutions and learning platforms to develop interactive tools and resources that encourage curiosity, education, and career exploration among young girls. ## Related on Trend Hunter - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Empathy-Building Play Programs](https://www.trendhunter.com/trends/the-barbie-school-of-friendship.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Friendship-Celebrating Doll Duos](https://www.trendhunter.com/trends/role-model-series.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md) - [Doll-Inspired Jewelry Collections](https://www.trendhunter.com/trends/barbie-professions-collection.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md)