# Barbie Accused of Being Part of the Transgender Movement By Fashion Spy | Published 2006-01-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/barbie-accused-of-being-part-of-the-transgender-movement References: [abcnews.go](http://abcnews.go.com/Business/story?id=1466437) The Concerned Women for America were : well, concerned. Outraged, even. Was Barbie becoming part of the transgender movement? On Dec. 30, CWA, a leading Christian conservative group, noted on its Web site that on the [Barbie Web](https://www.trendhunter.com/trends/gen-z-barbie) site, www.Barbie.com, "there is a poll that asks children their age and sex." The concern comes after a conservative boycott of Mattel's American Girls dolls. The [American Family Association](https://www.trendhunter.com/trends/barbie-by-american-girl) and the Pro-Life Action League protested that some American Girls dolls were wearing "I Can" wristbands, which support [Girls Inc. Girls Inc](https://www.trendhunter.com/trends/path). is a national, nonprofit organization that promotes education and self-esteem programs, as well as sex education, and supports abortion rights and the acceptance of gays and lesbians. The Mattel-Girls Inc. partnership ended on Dec. 26. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Transgender-inclusive Toys:** Opportunity to innovate by creating toys that promote diversity and inclusivity, catering to the transgender community as well. - **Controversial Brand Collaborations:** Opportunity to disrupt traditional partnerships by collaborating with controversial organizations or causes to generate attention and drive brand conversations. - **Conservative Consumer Backlash:** Opportunity for brands to understand and respond to conservative consumer sentiments by addressing concerns and finding a middle ground to maintain customer loyalty. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity to develop and produce toys that challenge societal norms and address the demand for inclusive playthings. - **Nonprofit Organizations:** Opportunity for nonprofits to explore new partnerships and initiatives that foster diversity and inclusivity, while also catering to controversial topics and supporting social causes. - **Market Research:** Disruptive innovation opportunity for market research companies to specialize in analyzing consumer sentiment and crafting strategies to address the concerns of different ideological groups. ## Related on Trend Hunter - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Inclusive Fashion Dolls](https://www.trendhunter.com/trends/autistic-barbie.md) - [Inclusion-Focused Doll Collections](https://www.trendhunter.com/trends/barbie-2.md) - [Inclusive Barbie Dolls](https://www.trendhunter.com/trends/barbie-doll-with-down-syndrome.md) - [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Inclusive Barbie Dolls](https://www.trendhunter.com/trends/doll-with-scoliosis.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [Inclusivity-Promoting Dolls](https://www.trendhunter.com/trends/barbie.md)