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# Brutalist-Informed Fashion Editorials
Vivienne Westwood's FW19 Lookbook Honors the Barbican Estate

By Kalin Ned | Published 2019-07-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/barbican-estate
References: [hypebeast](https://hypebeast.com/2019/7/vivienne-westwood-barbican-estate-fall-winter-2019-campaign) & [youtube](https://www.youtube.com/watch?v=CHgdrikdi6A)

The latest lookbook by Vivienne Westwood and Andreas Kronthaler operates on two planes — for one, it gives individuals a glimpse of the designer's highly anticipated and impeccably stylized collection for the [Fall/Winter 2019 season](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and secondly, it pays homage to London's Barbican Estate which hits its 50th anniversary this year.

The editorial is lavish, full of style cues that are chic, artistic, and expressive. The clothing definitely draws inspiration from the [avant-garde punk scene](https://www.trendhunter.com/trends/day-3-capsule-2) and the glam-rock phenomenon. The ensembles are bold, with a [sculptural quality](https://www.trendhunter.com/trends/brucolic), while the photographs betray certain symbols that hint at Greek mythology. Moreover, the backdrop of the Barbican Estate introduces an agreeable brutalist quality that effortlessly ties into the ethos of the entire collection.

Photo Credits: Juergen Teller

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Avant-garde Punk Fashion:** Opportunity for designers to incorporate bold, sculptural ensembles inspired by the avant-garde punk scene.
- **Glam-rock Fashion:** Opportunity for designers to create expressive and artistic fashion with references to glam-rock phenomenon.
- **Brutalist-inspired Fashion:** Opportunity for designers to embrace the agreeable brutalist quality in their collections, drawing inspiration from architectural elements.

### Sectors Adopting This

- **Fashion:** Fashion industry professionals can explore the disruptive innovation opportunities in avant-garde punk, glam-rock, and brutalist-inspired fashion.
- **Photography:** Photographers can capture the lavish, expressive fashion looks inspired by avant-garde punk and glam-rock styles.
- **Architecture:** Architects can find inspiration in the brutalist-informed fashion editorials to explore creative ways to integrate fashion elements into architectural designs.

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