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# Organic Cocktail-Inspired Seltzers
Barbet Offers Elevated Sparkling Waters in 3 Tasty Flavors

By Jana Pijak | Published 2023-04-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/barbet
References: [drinkbarbet](https://drinkbarbet.com/products/mixed-pack)

![Organic Cocktail-Inspired Seltzers](https://cdn.trendhunterstatic.com/thumbs/502/barbet.jpeg)

[Barbet](https://www.trendhunter.com/trends/barbet-1) specializes in flavored sparkling waters, made from 100% natural ingredients -- its waters are available in three signature flavors and can all be sampled in a Mixed Pack of 12 cans. The plant-based beverages are available in Love Bite, mixing ginger, grapefruit and juniper, Wild Card, a blend of blood orange, electric calamansi and hot jalapeno pepper, and Light Wave, a mix of cucumber, pineapple and a hint of lavender.

Barbet was created after co-founder Katie, who has epilepsy, decided to stop drinking alcohol. She then sought to create a 0% ABV beverage that was healthy without compromising great taste. Barbet's elevated sparkling water range is [cocktail-inspired](https://www.trendhunter.com/trends/maison-perrier-chic-sparkling-beverage), delivering sophisticated flavor profiles without added preservatives or artificial sweeteners.

In addition to being enjoyed on its own, Barbet is a [great mixer option](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers) for those wishing to blend it with their favorite alcoholic libation.

Image Credit: Barbet

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 35% | Activity: 50% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Organic Flavored Sparkling Waters:** The trend of organic and natural plant-based flavored sparkling waters is on the rise and is an opportunity for beverage producers to offer healthier and more sophisticated drink options.
- **Non-alcoholic Beverage Alternatives:** The trend of creating non-alcoholic beverages that can compete with traditional alcoholic drinks is growing, opening up opportunities for the creation of innovative and healthier alternative drinks.
- **Cocktail-inspired Drinks:** The trend of developing cocktail-inspired drinks without alcohol or added sugars is emerging as a new niche market with a growing demand for healthier and innovative drinks.

### Where This Applies

- **Beverage Production:** Beverage producers can take advantage of the trend towards healthier and natural drinks by developing a range of organic plant-based flavored sparkling waters.
- **Hospitality:** Hospitality businesses can introduce a range of sophisticated non-alcoholic drinks that can compete with traditional alcoholic drinks.
- **Health and Wellness:** Health and wellness companies can offer cocktail-inspired drinks that are healthier alternatives, tapping into the growing demand for sophisticated and innovative drinks without added sugars and artificial preservatives.

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- [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md)
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