# Self-Care Barber Pop-Ups Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences By Laura McQuarrie | Published 2023-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barber-shop-pop-up References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/04/glenmorangie-debuts-barber-pop-up-in-gtr/)  Since 2020, [Glenmorangie](https://www.trendhunter.com/trends/glenmorangie) has been sharing playful experiences as part of the It’s Kind of Delicious & Wonderful campaign and the [Moët Hennessy](https://www.trendhunter.com/trends/moet-hennessys-paris-concept) brand is continuing to reimaging everyday moments with a new [barber shop pop-up](https://www.trendhunter.com/trends/curl-powered-pop-up). This new pop-up helps people indulge in a moment of self-care, all the while offering them an unforgettable experience. Notably, this new pop-up caters to not just men who love whisky but women too. With this campaign, the brand is targeting a younger generation and is intentionally inviting "more women whisky lovers" into its world. Immersive, memorable brand experiences like this one allow brands to connect with consumers on a deeper level and infuse more joy into their everyday lives. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 80% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Self-care Pop-ups:** Creating immersive pop-up experiences that allow people to indulge in self-care and prioritize their well-being while connecting with brands on a deeper level. - **Targeting Younger Generation:** Intentionally focusing on younger consumers to reposition brands and open up new markets to cater to diverse audiences. - **Inclusive Branding:** Making a conscious effort to expand brand appeal by recognizing and catering to a diverse range of consumers with innovative and inclusive experiences. ### Where This Applies - **Food and Beverage:** Creating unique and immersive brand experiences in food and beverage industry to create strong emotional connections with consumers. - **Personal Care and Grooming:** Creating self-care experiences such as pop-up barber shops for personal care and grooming industry to connect with consumers and create unforgettable experiences. - **Hospitality and Tourism:** Catering to diverse audiences by creating immersive and inclusive brand experiences in hospitality and tourism industry to strengthen brand appeal. ## Related on Trend Hunter - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md)