# Distorted Experience Installations BMW Collaborated with Barber & Osgerby to Create a Piece of Art By Jamie Danielle Munro | Published 2014-05-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/barber-osgerby1 References: [designboom](http://www.designboom.com/design/double-space-bmw-barber-osgerby-05-22-2014/) & [vam.ac.uk](http://www.vam.ac.uk/users/node/17140) Barber & Osgerby collaborated with [BMW](https://www.trendhunter.com/trends/bmw-m-hybrid-v8) to create an installation that [plays with the senses](https://www.trendhunter.com/trends/feel-the-sound) and challenges one's perception of the immediate surrounding space. The piece was put on for the London Design Festival of 2014 in Victoria and Albert Museum. "The reflections of the monumental Raphael cartoons generate a distorted experience over a floor space of 600 square meters," according to DesignBoom. It's this distortion of the space and what one sees which makes the installation so intriguing. It looks like large curved mirrors have also been placed on the ceiling to add to the distorted effect, which pick up the reflection of those below, as well as the paintings placed on the walls. Photo Credits: [designboom](http://www.designboom.com/design/double-space-bmw-barber-osgerby-05-22-2014/), [vam.ac.uk](http://www.vam.ac.uk/users/node/17140) ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 58% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Distorted Experience Installations:** Distorted Experience Installations can be created by playing with the senses and challenging perception. - **Sensory Marketing:** Sensory Marketing can be used across industries to enhance the customer experience. - **Augmented Reality Art:** Augmented Reality Art installations can be created to distort reality and enhance perception. ### Who This Affects Most - **Art:** Art installations can use Distorted Experience techniques to create immersive environments and challenge perception. - **Retail:** Sensory Marketing can be used in retail to enhance the customer experience and drive sales. - **Tourism:** Augmented Reality Art installations can be used in tourism to create immersive experiences and attract visitors. ## Related on Trend Hunter - [Mirrored Hall Visual Installations](https://www.trendhunter.com/trends/internamente.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Tactile Material Installations](https://www.trendhunter.com/trends/soft-world-sharp-edges.md) - [Circular Design-Themed Exhibitions](https://www.trendhunter.com/trends/the-domino-act.md) - [Monochromatic Sculptural Gateways](https://www.trendhunter.com/trends/sculptural-gateway.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md)