# Athlete-Targeting Jeans Barbell Denim Addresses the Shapely Legs of Active Individuals By Meghan Young | Published 2014-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barbell-denim References: [fastcodesign](http://www.fastcodesign.com/3029307/jeans-for-guys-and-girls-with-big-calves) & [barbellapparel](http://www.barbellapparel.com) With [stylish plus-size clothing](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans) on the rise, it is time to address another fashion concern that happens to reside on the opposite of the fitness spectrum: the muscular form of active individuals. That is exactly what Barbell Denim does. Barbell Denim is a collection of jeans designed by a team of weight lifters, snowboarders, and rock climbers in Nevada that targets athletes. Hunter Molzen, co-owner of Barbell Apparel, says, "We wanted jeans that were built for strong, powerful legs that would allow us to move completely freely and still look and feel like [fashionable denim](https://www.trendhunter.com/trends/versatile-denim)." Barbell Denim allows for [amazing flexibility and freedom of movement](https://www.trendhunter.com/trends/yoga-jeans-2025) that many will appreciate, even those without significantly muscular legs and butts. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Athlete-targeting Fashion:** More fashion brands can cater to the needs of muscular individuals who require enhanced flexibility and comfort in their clothing. - **Performance Fashion:** Fashion that addresses practical concerns among consumers and improves their overall experience and satisfaction. - **Body-positive Clothing:** Clothing that empowers people of all body types and promotes inclusivity in the fashion industry. ### Where This Applies - **Athletic Wear:** Athletic wear companies can expand their offerings to include jeans that cater to the needs of muscular individuals for everyday wear. - **Fashion Retail:** Retailers can collaborate with athletes and fitness enthusiasts to develop performance denim lines that appeal to a broader consumer base. - **Bodybuilding and Fitness:** Fitness and bodybuilding organizations can develop or partner with apparel companies to provide fashion options tailored to athletic body types, promoting a better understanding and appreciation for body diversity among athletes and fitness enthusiasts. ## Related on Trend Hunter - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Heavy Lifting Gym Pants](https://www.trendhunter.com/trends/foundation-pant.md) - [Micro-Weighted Leggings](https://www.trendhunter.com/trends/microload-gtights.md) - [Durable All-Purpose Lifestyle Denim](https://www.trendhunter.com/trends/denim-001.md) - [Curve-Enhancing Wide Leg Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily.md)