# Barbecue Trend Report Recognize Key Changes Related to Grilling and Charred Cuisine By Taylor Keefe | Published 2012-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barbecue-trend-report References: [trendreports](http://www.trendreports.com/research/barbecue) Discover how various grilling and barbecue trends have created patterns and new opportunities in other markets with the [Barbecue Trend Report](http://www.trendreports.com/research/barbecue). Featured in the report are over 400 examples of barbecue market research, as well as 47 PRO Trends including *Porta-Q*, *Radical Rebranding* and *Macho Marketing*, which can instill innovation and creativity into your brand. Our report covers key influences impacting consumers and changing their opinion and habits when it comes to grilling food, whether it's through innovative products or alluring advertising. Our research also looks at other markets, like fashion and art, to see how the concept of barbecuing creates change in those industries. From [beef-infused clothing](https://www.trendhunter.com/trends/13-hour-drip-fit) to [aggressive marketing campaigns](https://www.trendhunter.com/trends/solo-stoves), our crowd-sourced research identifies fluctuations in the market and the patterns responsible for these changes. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Porta-q:** Discover the disruptive innovation opportunities in the portable barbecue trend, such as creating compact, lightweight grilling solutions for outdoor enthusiasts. - **Radical Rebranding:** Explore the potential for disruptive innovation by reimagining traditional barbecue brands and products, tapping into new consumer attitudes and preferences. - **Macho Marketing:** Identify opportunities for disruptive innovation in the barbecue industry by leveraging bold, aggressive marketing strategies that resonate with a target audience seeking masculine appeal. ### Sectors Adopting This - **Fashion:** Uncover potential disruptive innovation opportunities in the fashion industry by incorporating barbecuing-inspired designs and themes in clothing and accessories. - **Art:** Explore the convergence of art and barbecuing to find disruptive innovation opportunities, such as creating unique barbecuing-inspired artworks or installations that engage audiences in new ways. - **Advertising:** Leverage the influence of barbecue culture to discover disruptive innovation opportunities in advertising, from creating compelling grilling-themed campaigns to partnering with barbecue influencers. ## Related on Trend Hunter - [Wood-Smoked Plant-Based Meats](https://www.trendhunter.com/trends/smoked-plant-based-meat.md) - [Comprehensive Fast Food Reports](https://www.trendhunter.com/trends/yum-brands-inc.md) - [Backyard Cookout-Inspired Menus](https://www.trendhunter.com/trends/tender-greens-summer.md) - [BBQ-Specific Grocery Menus](https://www.trendhunter.com/trends/fully-catered-southern-bbq-menu.md) - [Father-Approved BBQ Bundles](https://www.trendhunter.com/trends/bbq-bundle-pro.md) - [Precooked Barbecue-Inspired Meats](https://www.trendhunter.com/trends/the-jolly-hog-bbq-range.md) - [Fully-Cooked Foodservice Barbecue Ranges](https://www.trendhunter.com/trends/smithfield-smokenfast.md) - [Regeneratively Raised BBQ Products](https://www.trendhunter.com/trends/thousand-hills.md) - [High-End Flattop Barbecues](https://www.trendhunter.com/trends/traeger-flatrock-grill.md)