# Summer-Ready Barbecue Shoes Sanuk & Traeger Collaborate to Introduce the Happy Hour Lite x Traeger By Kalin Ned | Published 2024-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barbecue-shoe References: [ir.deckers](https://ir.deckers.com/news-events/press-releases/press-release/2024/Get-Fired-Up-Sanuk-and-Traeger-Cook-Up-the-Ultimate-Summer-Barbecue-Shoe/default.aspx)  [Sanuk](https://www.trendhunter.com/trends/sanuk-1) and Traeger's partnership has resulted in the cheeky [Happy Hour Lite](https://www.trendhunter.com/trends/fifa-world-cup-26-meal) x Traeger, a limited-edition barbecue shoe that promises to elevate one's outdoor cooking escapades. Aligning with National Barbecue Month, the playful footwear silhouette boasts a sauce-repellent upper material and a patent-pending removable beverage opener. These features make it ideal for outdoor grilling sessions. The Happy Hour Lite x Traeger is adorned with a butcher block-inspired wood grain print and custom co-branded details. The barbecue shoe is unisex and can be easily slipped on. The upper comes in camouflage and dark brown colors, embodying the essence of Traeger's [outdoor cooking culture](https://www.trendhunter.com/trends/bud-light-x-traeger-grills). Crafted for durability, comfort, and style, the Happy Hour Lite x Traeger shoes feature an anatomically molded, cork-lined, EVA top sole with a PORON® heel pad. Image Credit: Sanuk and Traeger ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 81% | Freshness: 24% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Footwear:** Shoes featuring additional tools, like beverage openers, blend fashion with practicality. - **Themed Lifestyle Products:** Products themed around specific hobbies, such as barbecue, create a cohesive lifestyle experience. - **Performance Enhancing Materials:** Footwear designed with sauce-repellent and durable materials cater to specialized outdoor activities. ### Industries Being Reshaped - **Outdoor Cooking:** Companies focusing on barbecue and grilling can expand their product lines to include themed apparel. - **Fashion and Footwear:** The integration of unique functionalities in shoes offers new avenues for brand differentiation. - **Sports and Recreation:** Innovative and durable footwear designed for outdoor events can attract a broad consumer base. ## Related on Trend Hunter - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Swicy Cowboy Boots](https://www.trendhunter.com/trends/beanbq-boots.md) - [Wearable BBQ Bibs](https://www.trendhunter.com/trends/13-hour-drip-fit.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [High-End Flattop Barbecues](https://www.trendhunter.com/trends/traeger-flatrock-grill.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md)