# Interactive Luxury Chess Sets Make Your Move on the Hi-Tech Barbara Kruger Chess Set By Amanda Chang | Published 2010-12-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/barbara-kruger-chess-set References: [bornrich.org](http://www.bornrich.org/entry/barbara-kruger-s-30000-talking-chess-set/) & [gizmodo](http://gizmodo.com/5708884/if-you-wanna-charge-30000-for-a-chess-set-youre-damn-right-the-thing-better-talk) You've played chess before, but have you ever played chess on the interactive Barbara Kruger Chess set? Encompassing all the aspects of technology, [luxury](https://www.trendhunter.com/trends/dune-chess-set) and geek, this chess set is certainly one-of-a-kind. Priced at a luxe $30,000, this interactive Barbara Kruger Chess set comes equipped with [integrated computers](https://www.trendhunter.com/trends/senserobot-debuts), 96 microprocessors and is gorgeously hand-built. If you're curious as to how this machine works, check out the video! **Implications** - Products that combine utility, fun and fashion are sure to be successful in the eyes of consumers who expect their every demand to be met. Businesses that produce high-priced ticket items need to be increasingly conscious that consumers expect fashionable finishes within all aspects of product design. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 9% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Interactive Chess Sets:** Disruptive innovation opportunity: Develop interactive chess sets that combine technology, luxury, and geek elements. - **Integrated Computers:** Disruptive innovation opportunity: Explore the integration of computers into luxury products to enhance functionality and user experience. - **Fashionable Finishes:** Disruptive innovation opportunity: Cater to consumer demand by incorporating fashionable finishes into high-priced ticket items. ### Industries Being Reshaped - **Luxury Goods:** Disruptive innovation opportunity: Create high-end luxury goods that integrate technology to appeal to affluent consumers. - **Consumer Electronics:** Disruptive innovation opportunity: Develop consumer electronics with customized designs and luxury features to target the luxury market. - **Product Design:** Disruptive innovation opportunity: Prioritize fashionable finishes in product design across industries to meet consumer expectations. ## Related on Trend Hunter - [Chocolate Chess Sets](https://www.trendhunter.com/trends/compartes-chocolate-chess.md) - [Electromagnetic Conduction Chess Sets](https://www.trendhunter.com/trends/masteek-lightup-chess-set.md) - [Chess-Themed Art Collections](https://www.trendhunter.com/trends/checkmate-collection.md) - [Opulent Automotive Chess Sets](https://www.trendhunter.com/trends/rollsroyce-chess-set.md) - [Incredibly Elegant Chess Designs](https://www.trendhunter.com/trends/elevated-chess-set.md) - [Magical Robotic Chess Sets](https://www.trendhunter.com/trends/gochess-wizard.md) - [Stealthy Automotive Chess Sets](https://www.trendhunter.com/trends/rollsroyce-chess.md) - [Ceramic Chess Seating Sets](https://www.trendhunter.com/trends/chair-chess.md) - [Luxury Block Games](https://www.trendhunter.com/trends/bottega-veneta-jenga.md)