# Dangling Models Barbara i Gongini Theatrical Warehouse Photo Shoot By Elsa Blaine | Published 2009-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/barbara-i-gongini-niclas-jessen-royal-theatre-warehouse References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2009/02/how-to.html) & [barbaraigongini.dk](http://www.barbaraigongini.dk/home.html) Nordic designer Barbara i Gongini teamed with photographer Niclas Jessen to create these [cutting edge images](https://www.trendhunter.com/trends/alessandro-micheles) to promote her [upcoming I-rEguLar collection](https://www.trendhunter.com/trends/khaotique-noir) for 2009. These photos were taken in a theater warehouse, which creates a somewhat eerie abandoned feel. Adding to this perception the model is seen dangling by a harness from the rafters in one shot and tied to a bar by her jacket shoulders in another. The photographs are quirky, but as Gongini says, her goal is not to mass produce the brand but rather to “be represented in the most [exclusive concept-boutiques](https://www.trendhunter.com/trends/dirty-looks) all over the world.” You can see more of her collection in more conventional surroundings in the previously posted Gongini article below. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 21% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Theatrical-fashion:** Opportunity to incorporate theatrical elements into fashion design and marketing. - **Elevated-photography:** Opportunity to experiment with elevated, experimental photography for fashion shoots. - **Unconventional-modeling:** Opportunity to challenge conventional modeling practices and create more avant-garde visuals. ### Where This Applies - **Fashion:** Opportunity for fashion designers to incorporate avant-garde elements into their designs. - **Photography:** Opportunity for photographers to experiment with more unconventional and elevated forms of photography. - **Modeling:** Opportunity to challenge conventional modeling practices and create more avant-garde visuals. ## Related on Trend Hunter - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Oversized Pupper Fashion Installations](https://www.trendhunter.com/trends/giant-puppets.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)