# Starlet Tourism Campaigns Rihanna Encourages Barbados Tourism with an Attractice Video By Katie Pagnotta | Published 2013-01-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/barbados-tourism References: [highsnobette](http://www.highsnobette.com/news/2013/01/06/rihanna-unveils-barbados-tourism-video/) & [barbados.org](http://www.barbados.org/) Pop star and Barbadian goddess Rihanna has officially unveiled her first [promotional video for Barbados tourism](https://www.trendhunter.com/trends/curaao-tourist-board). The awe-inspiring video captures the beautiful star as she frolics through the most majestic scenery. Stunning frames include the beloved RiRi playing by the beach, splashing in the water with a Barbados logo t-shirt on and riding a bike down a lush dirt road. Rihanna is pictured hanging out with locals dressed in traditional Barbadian attire and having a wonderful time. The sun is out, the setting is unbelievable and the vibe is serene and jovial. Rihanna was born in Saint Michael, Barbados and her [music career](https://www.trendhunter.com/trends/mtv-video-music-awards1) is heavily influenced by her upbringing and vacationing there. Barbados tourism is sure to sky rocket after the release of this impressive video. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 39% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity Ambassador Tourism:** Collaborating with celebrities to promote tourism can be a disruptive innovation opportunity for destinations looking to attract more visitors. - **Authentic Local Experiences:** Creating tourism campaigns that highlight authentic local experiences can disrupt traditional tourism offerings and attract travelers seeking unique cultural encounters. - **Visual Storytelling:** Utilizing visually captivating videos and imagery in tourism campaigns can provide a disruptive innovation opportunity to engage and inspire potential travelers. ### Industries Being Reshaped - **Travel and Tourism:** The travel and tourism industry can leverage celebrity endorsements and authentic experiences to attract more visitors and differentiate themselves from competitors. - **Advertising and Marketing:** The advertising and marketing industry can tap into the trend of celebrity ambassador tourism and visual storytelling to create compelling campaigns for destination promotion. - **Video Production:** Video production companies can seize the opportunity to collaborate with destinations and create visually stunning tourism videos that showcase the beauty and unique experiences of a place. ## Related on Trend Hunter - [Puerto Rican Tourism Initiatives](https://www.trendhunter.com/trends/discover-puerto-rico.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Eco-Friendly Tourism Campaigns](https://www.trendhunter.com/trends/dominica.md) - [Hollywood-Inspired Vacation Ads](https://www.trendhunter.com/trends/its-all-possible.md) - [Seoul Tourism Campaigns](https://www.trendhunter.com/trends/absolutely-in-seoul.md) - [Naturally Inspired Tourism Campaigns](https://www.trendhunter.com/trends/slovenian-tourist-board.md) - [Adventurous Tourism Campaigns](https://www.trendhunter.com/trends/saudi-tourism.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)