# Sugar Harvest Bashes The Barbados 'Crop Over' is a Calypso Costume Parade By Tiana Reid | Published 2010-08-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/barbados-crop-over References: [luxist](http://www.luxist.com/2010/07/29/barbados-crop-over-festival-nears-grand-finale/) & [barbados.org](http://www.barbados.org/cropovr.htm) The Barbados 'Crop Over' is the biggest festival on the Caribbean island. The entire bash lasts for an intense five weeks and ends in a big extravaganza on August 2nd called Grand Kadooment Day. This soiree features a [mega parade](https://www.trendhunter.com/trends/cabbagetown-festival) with [calypso music](https://www.trendhunter.com/trends/grace-tropical-rhythms-sparkling) and vibrant costumes. The Barbados 'Crop Over' was originally a celebration of the end of the sugar harvest, but Barbados is now using it to cultivate its [booming tourist economy](https://www.trendhunter.com/trends/curaao-tourist-board). **Implications** - Consumers in today's society are likely to invest in an organization or business with which they share a personal connection. Businesses can achieve this relationship by demonstrating their interest and commitment to representing a variety of cultures and individuals. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Tourism:** Barbados is using their traditional Crop Over festival to boost their tourist economy. - **Music Festivals:** The Crop Over festival is one of the biggest musical celebrations in the Caribbean. - **Event Tourism:** The intense five-week Crop Over festival is a major event, highlighting the potential for the tourism industry to tap into event tourism. ### Sectors Adopting This - **Tourism:** The traditional Crop Over festival can be used by tourism businesses and organizations to boost sales and promote destination tourism. - **Music & Entertainment:** The Crop Over festival provides opportunities for music and entertainment companies to enter the Caribbean tourism market. - **Event Planning:** The five-week Crop Over festival provides planning opportunities for event planners and coordinators, especially in the Caribbean region. ## Related on Trend Hunter - [Caribbean Influencer Events](https://www.trendhunter.com/trends/carnival-oasis-2023.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Bi-Annual African Cocktail Festivals](https://www.trendhunter.com/trends/cocktail-and-spirits-festival.md) - [Multi-Faceted Community-Focused Festivals](https://www.trendhunter.com/trends/halsey-fest.md) - [Promotional Travel Campaigns](https://www.trendhunter.com/trends/seven-nights-in-paradise.md) - [Carnival-Themed Restaurant Events](https://www.trendhunter.com/trends/angry-crab-shack.md) - [Caribbean-Inspired Gifting Suites](https://www.trendhunter.com/trends/the-well-connected.md) - [Caribbean Carnival-Inspired Sodas](https://www.trendhunter.com/trends/karnival-twist.md) - [Bartender-Engaging Cocktail Competitions](https://www.trendhunter.com/trends/home-away.md)