# THC-Infused Spirits MXXN's Barbados Blanco is a Non-Alcoholic, THC-Infused Take on White Rum By Laura McQuarrie | Published 2025-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/barbados-blanco References: [businesswire](https://www.businesswire.com/news/home/20250624315386/en/MXXN-Unveils-Barbados-Blanco-the-Brands-First-New-Hemp-THC-Infused-Spirit-in-Over-Four-Years)  [Barbados Blanco](https://www.trendhunter.com/trends/mxxn-barbados-blanco) is the first new hemp THC-infused spirit from [MXXN](https://www.trendhunter.com/trends/mini-60ml-bottles) (pronounced “moon”) in over four years and this first new expression since its founding lineup is a non-alcoholic take on Blanco rum. Light, clean Barbados Blanco is brimming with tropical flavors and notes of mango, pineapple, sugarcane, and kaffir lime with hints of almond and hazelnut with a subtle mineral finish. This 1:1 alternative to traditional rum, infused with 100mg of [hemp-derived THC](https://www.trendhunter.com/trends/hempderived-thc-beverage) per bottle, was created in response the the changing ways adults are socializing and unwinding, as well as shifting alcohol consumption habits. "Barbados Blanco brings something new to the category: the flavor and versatility of premium rum, reimagined for the mindful drinker," shared Darnell Smith, Founder & CEO of MXXN. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 39% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Cannabis Beverages:** Emerging as an innovative twist in the beverage industry, non-alcoholic cannabis-infused drinks cater to those seeking a mindful experience without alcohol's effects. - **Mindful Drinking Movement:** The increasing shift towards mindful drinking reflects a growing consumer demand for socially-conscious alternatives that balance enjoyment and well-being. - **Functional Flavor Profiles:** Rich with diverse taste combinations, functional flavor profiles like those in MXXN's spirits are redefining beverage expectations by enhancing the sensory journey for consumers. ### Who This Affects Most - **Cannabis-infused Beverage Market:** As the regulatory landscape evolves, the cannabis-infused beverage market offers unique opportunities for diversification and differentiated branding in a rapidly growing segment. - **Non-alcoholic Spirits Sector:** The non-alcoholic spirits sector is capturing interest by satisfying demand for premium taste experiences without intoxicating effects, aligning with health-conscious trends. - **Alternative Social Libations:** Emerging as a new category within social beverages, alternative social libations like THC-infused spirits are attracting consumers open to novel ways of unwinding. ## Related on Trend Hunter - [Rum-Inspired Hemp Beverages](https://www.trendhunter.com/trends/mxxn-barbados-blanco.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/mini-60ml-bottles.md) - [Non-Alcoholic Hemp-Derived THC Spirits](https://www.trendhunter.com/trends/hempderived-thc-spirit.md) - [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/nowadays.md) - [Smoky THC Spirits](https://www.trendhunter.com/trends/thc-spirit.md) - [Hemp THC Cocktails](https://www.trendhunter.com/trends/sunbuzz.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md) - [Spicy Canned Cannabis Cocktails](https://www.trendhunter.com/trends/blaze-mota-motalada.md) - [Cocktail-Ready Hemp Spirits](https://www.trendhunter.com/trends/cantrip-elixir.md)