# Cooling Portable Air Purifiers The 'Baram' Conceptual Air Purifier by Meenwook Jang is Stylish By Michael Hemsworth | Published 2020-06-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/baram-conceptual-air-purifier References: [yankodesign](https://www.yankodesign.com/2020/06/24/this-minimal-air-purifier-doubles-up-as-a-portable-fan/) Air purification technology is continuing to gain popularity as consumers spend increasing amounts of their daily schedule indoors, which is something the 'Baram' conceptual air purifier is designed with in mind. Conceptualized by Meenwook Jang, the air purifier has a [dual-purpose design](https://www.trendhunter.com/trends/comfortpure) that doesn't take up too much space in an area and will work to keep the air fresh while it also provides cooling heat relief. The built-in handle allows the unit to be transitioned around the home or even between locations to accommodate those who lead on-the-go lifestyles. The 'Baram' conceptual air purifier -- which translates to 'wish' and 'wind' from Korean -- is focused on delivering a [fashion-forward design aesthetic](https://www.trendhunter.com/trends/windmill) for consumers to help them maintain the look of their living or working space. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Dual-purpose Air Purifiers:** Opportunity to create more air purifiers with unique features that address multiple needs, such as the Baram's cooling and air purifying abilities. - **Portable Air Purifiers:** Trend of developing air purifiers that can be easily transported between locations, such as the Baram's built-in handle for on-the-go lifestyles. - **Stylish Air Purifiers:** Opportunity to create air purifiers with a fashion-forward design aesthetic, like the Baram's focus on style for consumers to maintain the look of their living or working space. ### Who This Affects Most - **Home Appliances Industry:** Opportunity to innovate upon air purifiers by integrating additional features and improving design to meet changing consumer needs. - **Hospitality Industry:** Portable air purifiers like the Baram could be useful in hotels, airbnbs, and other lodging establishments looking to offer clean air and climate-controlled environments for their guests. - **Health and Wellness Industry:** Dual-purpose air purifiers, like the Baram's ability to cool and purify the air, can help promote healthier and more comfortable indoor environments for people with respiratory issues or allergies. ## Related on Trend Hunter - [Artistic Minimalism Air Purifiers](https://www.trendhunter.com/trends/aeroview-air-purifier.md) - [Style-Influenced Air Purifiers](https://www.trendhunter.com/trends/bauhaus-air-purifier-concept.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md) - [Slender Two-in-One Air Modifiers](https://www.trendhunter.com/trends/humidifier-and-air-purifier.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Seasonally Adaptive Air Purifiers](https://www.trendhunter.com/trends/air-freshenerpurifier.md) - [Multifunctional Sleek Air Purifiers](https://www.trendhunter.com/trends/comfortpure.md) - [Neck-Worn Air Purifiers](https://www.trendhunter.com/trends/portable-air-purifier-concept.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/airmega-50.md)