# Presidential Mobile Phones Barack Obama Keeps His Blackberry, With Security Enhancements By Peter Tanner | Published 2009-01-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/barack-obama-super-blackberry References: [foxnews](http://www.foxnews.com/story/0,2933,481450,00.html) & [news.cnet](http://news.cnet.com/obamas-new-blackberry-the-nsas-secure-pda/) President Barack Obama has gotten a 'security enhanced' super $3,000 [Blackberry](https://www.trendhunter.com/trends/beepberry) that he will be allowed to use as president. Obama used a Blackberry 8700 during the presidential campaign, but it looked likely that Obama would have to give up his Blackberry due to security risks and the Presidential Records Act of 1978. Reports state that Obama's new Blackberry may actually be the [General Dynamics Sectera Edge](https://www.trendhunter.com/trends/alappuzha). Watch the phone in action above. **Implications** - President Obama has been granted a Blackberry as a part of a compromise, and it allows him to keep in contact with his senior staff and a small group of his personal friends. This is a win for President Obama, who's addicted to the [BlackBerry Messenger service](https://www.trendhunter.com/trends/unihertz-titan-2-elite) like millions of others around the world. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Security-enhanced Mobile Devices:** The demand for security-enhanced mobile devices opens up disruptive innovation opportunities for companies that can create secure and user-friendly devices for government officials and other high-level executives. - **Presidential Technology:** The use of technology by presidents offers disruptive innovation opportunities for companies that can create new, secure technologies that cater to the needs and preferences of top government officials. - **Mobile Communication in Politics:** The prevalence of mobile communication in politics presents disruptive innovation opportunities for companies that can create secure mobile communication platforms that cater to the specific needs of politicians and their staff. ### Industries Being Reshaped - **Mobile Device Manufacturers:** Mobile device manufacturers have an opportunity to develop secure, user-friendly devices that appeal to high-level government officials and executives in the private sector. - **Technology Security Companies:** Technology security companies have an opportunity to create new, innovative security measures that cater to the specific needs of government officials and executives in the private sector. - **Political Communications Companies:** Political communications companies have an opportunity to create secure, innovative mobile communication platforms that can be used by politicians and their staff during campaigns and in office. ## Related on Trend Hunter - [Anti-Distraction Communication Devices](https://www.trendhunter.com/trends/beepberry.md) - [Gold-Rimmed Foldable Phones](https://www.trendhunter.com/trends/moto-razr.md) - [Durable 5G Business Smartphones](https://www.trendhunter.com/trends/thinkphone-25.md) - [Confidentiality-Centric Smartphones](https://www.trendhunter.com/trends/confidentiality-hightech-smartphone.md) - [Security-Enhancing Phone Cases](https://www.trendhunter.com/trends/cirotta-case.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Enterprise-Ready Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s23-enterprise-edition.md) - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Secure Laptop-Unified Smartphones](https://www.trendhunter.com/trends/lenovo-thinkphone.md)