# Accidental Ad Campaigns Barack Obama Billboard Makes Him a Style Icon By Alejandro Bonilla Moreno | Published 2010-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/barack-obama-billboard References: [weatherproofco](http://www.weatherproofco.com/index.php) & [huffingtonpost](http://www.huffingtonpost.com/2009/12/03/obama-wore-weatherproof-b_n_378860.html) Barack Obama has become a “leader in questions of style," according to an announcement in an enormous billboard in Times Square, New York that the White House wants to have withdrawn. Weatherproof found a vein of gold in the decision of Obama to use a jacket of the firm during its recent trip to China this past November and placed the ad in a highly visible place. Barack Obama is seen dressed in a black jacket with hands in the pocket, smiling with the Chinese Wall as backdrop. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Political Advertising:** Businesses can use politicians as unintentional endorsers of their brand to showcase products/materials in a light-hearted and memorable way. - **Brand Authority:** Businesses can utilize the authority of brands worn by politicians or celebrities to promote their own brand in a subtle and effective way. - **Social Media Campaigns:** Businesses can leverage accidental advertisements and use them to create a social media campaign, generating awareness and attention for their product. ### Sectors Adopting This - **Fashion:** Fashion companies can utilize accidental endorsements from celebrities and politicians to boost brand visibility and awareness. - **Outdoor Advertising:** Outdoor advertising companies can utilize accidental advertisements and use them to create buzz around their brand and services. - **Social Media Marketing:** Social media marketing companies can use accidental advertisements to create a viral marketing campaign, generating interest for their product or service. ## Related on Trend Hunter - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Revolutionary Medical Workwear](https://www.trendhunter.com/trends/jaanuu.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md)