# Bar Trend Report Track Nightlife Trends Influencing Taverns and Pubs By Taylor Keefe | Published 2012-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bar-trend-report References: [trendreports](http://www.trendreports.com/research/bar) Nightlife trends are constantly changing as consumers look for new and exciting ways to spend their social downtime. From gastropubs to the latest liquor products, the [Bar Trend Report](http://www.trendreports.com/research/bar) tracks innovative trends creating change in the nightlife, hospitality and alcohol industries. Over the past year, the bar scene in major cities worldwide has undergone a [vintage/classic makeover](https://www.trendhunter.com/trends/deja-vu-cocktail-menu). [Speakeasy-inspired watering holes](https://www.trendhunter.com/trends/snapshot-of-the-time-menu) are wildly popular, dives are now packed with out-of-towners (much to the chagrin of locals), and television shows like 'Mad Men' and 'Pan Am' have created a new breed (based on old customs) of drinkers and gin-lovers. In our report you will gain access to these trends, as well as 199 PRO Trends, including *Artificial Zeal*, *Amplified Indulgence* and *Renovated Tradition*. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Vintage/classic Makeover:** Opportunity for bars to recreate the vintage and classic ambiance to attract customers who appreciate nostalgia and old customs. - **Speakeasy-inspired Bars:** Disruptive innovation opportunity for creating secret bars with hidden entrances and prohibition-era vibes, adding intrigue and exclusivity to the nightlife experience. - **Retro-inspired TV Shows:** Opportunity for bars to capitalize on the popularity of retro-themed television shows, offering special promotions and themed events to attract fans. ### Industries Being Reshaped - **Nightlife:** Innovative trends in the bar scene drive changes in the nightlife industry, creating opportunities for unique experiences and attracting new customers. - **Hospitality:** Bars with vintage/classic makeovers and speakeasy-inspired concepts can enhance the overall hospitality experience, providing customers with a unique and memorable environment. - **Alcohol:** The popularity of gin and retro-inspired drinks presents an opportunity for the alcohol industry to create new products and marketing campaigns that appeal to consumers seeking nostalgic experiences. ## Related on Trend Hunter - [Stylish Bar Accessories](https://www.trendhunter.com/trends/bar-accessories.md) - [Bartender Collaboration Apps](https://www.trendhunter.com/trends/drinktank.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Asian-Fusion Dining Experiences](https://www.trendhunter.com/trends/lobby-bar.md) - [Bar-Centric Lecture Events](https://www.trendhunter.com/trends/sip-and-learn.md) - [High-Impact Beverage Business Platforms](https://www.trendhunter.com/trends/bar-drinks-shanghai.md)