# Celebratory Camo-Printed Capsules The BAPE XXV Special Collection Celebrates its 25th Anniversary By Amy Duong | Published 2018-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bape-xxv References: [highsnobiety](https://www.highsnobiety.com/p/bape-25th-anniversary-capsule) & [bape](https://bape.com/index/) Japanese streetwear label BAPE celebrates its upcoming 25th anniversary with a special BAPE XXV capsule collection. The range is comprised of a variety of items including apparel, decorative home items and accessories. There is a selection of t-shirts, wall clocks, hoodies, key chains, sticker sets and [iPhone](https://www.trendhunter.com/trends/casetify-x-one-piece-collection) cases. All of the pieces boast the brand's signature imprint of the Ape Head, [camouflage pattern](https://www.trendhunter.com/trends/cr-life-collection), the shark motif, and 'XXV' as a nod to the 25th anniversary. Each design is also based on a new 'cities camo' visual, which blends together BAPE's iconic logo, store locations, and the years of 1993 to 2018. All of the items are crafted in a series of colorways including the choices of either blue, green, pink or red. The BAPE XXV celebratory collection drops at [A Bathing Ape](https://www.trendhunter.com/trends/aape-by-a-bathing-ape-1) store locations this weekend on May 26. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Cities Camo:** Incorporating specific city visual elements into designs creates personalization opportunities for localized fan bases. - **Anniversary Capsule Collections:** Creating special collections for significant milestones attracts dedicated followers and creates limited edition scarcity appeal. - **Signature Prints:** Creating and owning unique, recognizable prints that are consistently incorporated into collections increases brand recognition. ### Industries Being Reshaped - **Streetwear Fashion:** Celebratory capsule collections create limited edition products that allow streetwear brands to build a loyal fanbase. - **Home Decor:** Expanding into home decor allows fashion brands to diversify their product lines and reach a wider consumer base. - **Personal Accessories:** Unique, branded personal accessories including keychains and phone cases create opportunities for loyal consumers to showcase their support for a particular brand. ## Related on Trend Hunter - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Streetwear-Fused Collaborative Capsules](https://www.trendhunter.com/trends/legacy-camo-shark.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Shiny Chrome Ape Statues](https://www.trendhunter.com/trends/baby-milo-1.md)