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# Camo-Covered Collaborative Streetwear
The New BAPE x OVO FW 2021 Collection Lookbook Stars Future

By Niko Pajkovic | Published 2021-10-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bape-x-ovo
References: [modern-notoriety](https://www.modern-notoriety.com/bape-ovo-fall-winter-2021-collection-release-date/) & [ca.octobersveryown](https://ca.octobersveryown.com/)

Japanese streetwear brand A [Bathing Ape](https://www.trendhunter.com/trends/bape-gallery) has teamed up with Drake's fashion label OVO to release the BAPE x OVO Fall/Winter 2021 Collection. The partnership marks the second time these two brands have come together on an expansive collaboration, the first of which dropped just over a year ago.

The new collection features a wide range of co-branded garments made inspired by the fall season. These include a varsity jacket, a woodland camo vest, a parka jacket, a BAPE [Shark](https://www.trendhunter.com/trends/bape-x-ovo-1) hoodie, OVO owl crewneck sweaters, t-shirts, sweatpants, and more.

The campaign for the collection features superstar rapper [Future](https://www.trendhunter.com/trends/comme-des-garons-play-x-converse-chuck) and NBA prospect Amari Bailey, both of whom model various outfits for the new lookbook. The BAPE x OVO Fall/Winter 2021 Collection will be released on October 30 on the OVO and BAPE website.

Image Credit: BAPE

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 80% | Activity: 79% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Streetwear Collaborations:** There is an opportunity for more streetwear brands to collaborate with each other, expanding their reach and creating unique products for their fans.
- **Seasonal-inspired Lines:** Brands can create collections inspired by seasons to tap into the current mood of their customer base and keep their offerings fresh.
- **Celebrity Endorsed Lookbooks:** Incorporating popular celebrities into lookbooks can increase brand recognition and attract new customers.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from creating more collaborative collections and incorporating seasonal themes into their lines to keep their products fresh in the minds of consumers.
- **Streetwear:** Streetwear brands can expand their offerings and reach by collaborating with other streetwear brands and incorporating seasonal themes into their lines.
- **Celebrity Endorsements:** More industries can benefit from incorporating popular celebrities into their advertisement campaigns and lookbooks, increasing exposure and attracting new customers.

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