# Militarized Streetwear Fashion The Bape/Stussy Collection Celebrates Stussy's 30th Anniversary By Ryan Hinkson | Published 2010-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bape-stussy-collection References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/31/stussy-x-bape-collection-summer-2010/stussy-bape-collection-1/) & [stussy](http://www.stussy.com/) To celebrate 30 successful years in the fashion game, streetwear giant [Stussy](https://www.trendhunter.com/trends/stssy-4) has teamed up with 'A Bathing Ape' for a collaborative collection of summer gear. The BAPE/Stussy collection is made of mostly [militarized tees and hats](https://www.trendhunter.com/trends/cr-life-collection). There are also plain white tees with only the Stussy logo in camouflage, for the more fashionably conservative. This is not the first BAPE/Stussy collection and based on the great gear and I'm sure it will not be last either. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Militarized Streetwear Fashion:** The fusion of streetwear and military aesthetics presents opportunities for brands to tap into new customer segments. - **Collaborative Collections:** Partnering with other brands for collections presents an opportunity for brands to expand their customer base and reach new markets. - **Logo in Camouflage:** The use of camouflage patterns for logos presents an opportunity for brands to differentiate themselves and offer unique products. ### Who This Affects Most - **Fashion Industry:** Brands in the fashion industry can explore the fusion of military aesthetics and streetwear to produce new collections and tap into new market segments. - **Apparel Industry:** Apparel companies can take advantage of the trend for collaborative collections to partner with other brands and reach new markets. - **Branding Industry:** Branding agencies can suggest the use of camouflage patterns for logos to differentiate their clients' brands from competitors and create unique brand identities. ## Related on Trend Hunter - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Anniversary-Honoring Streetwear Graphics](https://www.trendhunter.com/trends/bape-gallery.md) - [Streetwear Collab Stools](https://www.trendhunter.com/trends/banknote-stool.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Court-Inspired Collections](https://www.trendhunter.com/trends/bape-x-stadium-goods.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md)