# Hip Hop Look Books Kanye West for BAPE/A Bathing Ape's 2010 Collection By Ryan Hinkson | Published 2010-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bape-pushing-pop-stars References: [kanyeuniversecity](http://www.kanyeuniversecity.com/blog/index.php?em3106=243893_-1__0_~0_-1_1_2010_0_0&eM=&ugcp=1) & [stylecrave](http://stylecrave.com/2009-12-22/kanye-west-for-a-bathing-ape/) Love him or hate him, mega pop star Kanye West makes great music and huge headlines; however, ever since Taylorgate, we haven’t heard or seen much from the [Louis Vuitton Don](https://www.trendhunter.com/trends/monogramheavy-bags). Well, he is not completely off the scene, you can catch him helping to push [BAPE](https://www.trendhunter.com/trends/bape-x-kaikai-kiki)/A Bathing Ape’s 2010 Collection. The look book stars Kanye West in the bright colors and bold patterns that have become a staple of BAPE’s offerings. I just hope Kanye didn’t tell BAPE designers Pharrell Williams and Nigo that Beyonce has the best clothing line of all time. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Collaborations:** There is a growing trend of celebrities collaborating with fashion brands, presenting an opportunity for businesses to tap into the popularity and influence of these stars to create buzz and boost sales. - **Bold Patterns and Bright Colors:** Bold patterns and bright colors are becoming increasingly popular in fashion, indicating a potential market for businesses to explore innovative designs and unique combinations. - **Look Books as Marketing Tools:** Using look books as marketing tools is becoming more prevalent in the fashion industry, offering an opportunity for businesses to showcase their collections in a visually appealing and creative way. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage celebrity collaborations to attract a larger customer base and generate excitement for their brands. - **Design:** The use of bold patterns and bright colors provides an opportunity for designers to create unique and eye-catching products. - **Marketing:** Companies in the marketing industry can explore the use of look books as a creative and engaging way to promote products and capture consumer attention. ## Related on Trend Hunter - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Anniversary-Honoring Streetwear Graphics](https://www.trendhunter.com/trends/bape-gallery.md)