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# Limited-Edition Streetwear MetroCards
The Bape MetroCards Were Only Available at 6 NYC Stations

By Ell Smith | Published 2019-12-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bape-metrocards
References: [hypebae](https://hypebae.com/2019/12/bape-a-bathing-ape-new-york-mta-metrocards-collaboration-store-subway-nigo) & [bape](https://bape.com/index/)

Experimental marketing comes in many forms, and this sentiment reigns true when considering the [Bape](https://www.trendhunter.com/trends/wynn-palace-macau-popup) MetroCards which were released in New York City this season.

The cards were released to celebrate the brand's 15th anniversary and demonstrate the creative out-of-the-box thinking brands undergo to catch a consumer's eye. The cards featured [Bape's purple camo print](https://www.trendhunter.com/trends/bape-x-ovo-1), and include the logo, making for an ideal collector's item for both New York City inhabitants and [streetwear aficionados](https://www.trendhunter.com/trends/legacy-camo-shark).

The cards were only available at six New York subway stations, including Broadway-Lafayette Street, Bleeker Street, Spring Street, Prince Street, Spring Street and Canal Street. This exclusivity coupled with the limited-edition release offered consumers the incentive to quickly purchase one of these collector's items.

Image Credit: Instagram @blahblahblah

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 20% | Activity: 6% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Limited-edition Streetwear:** Opportunity for brands to create exclusive and collectible merchandise for streetwear enthusiasts, generating buzz and desire.
- **Experimental Marketing:** Brands can explore unique and unconventional marketing strategies to captivate consumer attention and create a memorable experience.
- **Exclusivity Marketing:** Creating limited availability of products or services can drive consumer urgency and increase brand desirability.

### Who This Affects Most

- **Fashion:** Fashion brands can leverage limited-edition releases and exclusivity to engage with their target audience and drive sales.
- **Innovative Marketing:** Companies that specialize in creative marketing solutions can help brands devise experimental campaigns that stand out from the competition.
- **Collectibles and Memorabilia:** Opportunity for businesses to tap into the demand for unique and exclusive collectibles, appealing to enthusiasts and collectors.

## Related on Trend Hunter

- [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md)
- [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md)
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- [Streetwear Collab Stools](https://www.trendhunter.com/trends/banknote-stool.md)
- [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md)
- [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md)
- [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md)