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# California-Themed Capsules
The New BAPE L.A. Store Released a Golden State-Inspired Collection

By Amy Duong | Published 2018-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bape-la-store
References: [hypebeast](https://hypebeast.com/2018/2/bape-a-bathing-ape-la-capsule-lookbook) & [highsnobiety](https://www.highsnobiety.com/p/bape-la-capsule-collection/)

The opening of the newest BAPE L.A. store is upcoming, and with it, so is a brand new exclusive collection. The limited Los Angeles-inspired collection nods to the Golden State with its graphic imprints and bright warm colors. In celebration of the [Japanese brand opening in Los Angeles](https://www.trendhunter.com/trends/beams-japan), the campaign shots also take place in [iconic Los Angeles locations](https://www.trendhunter.com/trends/lathemed-superstar-ii), such as Hollywood, Rodeo Drive and the Staples Center.

The celebratory collection is comprised of seasonally appropriate pieces, such as crewneck sweaters, hoodies, shorts and t-shirts. All garments are decorated in bright colors such as yellow, blue, green and pink. The selection is accented wit the iconic [BAPE head branding](https://www.trendhunter.com/trends/bape-x-ovo-1), Baby Milo branding, as well as palm tree details as a nod to the Golden State.

The entire collection will be available as the new BAPE L.A. store opens its doors on February 17th.

Image Credit: BAPE

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 79% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Exclusive Store-themed Collections:** Businesses can collaborate with store openings to release limited collections, allowing them to celebrate the location and create excitement among customers.
- **Geographically-influenced Designs:** Companies can create products that cater to a specific location or culture, allowing them to connect with customers on a deeper level.
- **Seasonal Apparel Collections:** Creating collections based on seasonal items allows companies to stay current and relevant while catering to customers' needs and preferences.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can create exclusive collections that celebrate store openings, cities, or cultures, potentially increasing excitement and sales.
- **Tourism Retail:** Retail stores located in tourist destinations can offer collections that feature designs specific to the location, potentially increasing sales and offering unique souvenirs for visitors.
- **Sports Merchandise:** Sports merchandise retailers can create collections based on the location of their teams, potentially increasing sales and connecting with fans on a deeper level.

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