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# Halloween-Themed Streetwear
The New 'BAPE Halloween' Collection Boasts a Variety of Spooky Looks

By Niko Pajkovic | Published 2021-10-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bape-halloween
References: [modern-notoriety](https://www.modern-notoriety.com/a-bathing-ape-bape-halloween-collection-2021-release-date/) & [bape](https://bape.com/)

Japanese fashion brand [A Bathing Ape](https://www.trendhunter.com/trends/aape-by-a-bathing-ape-1) (BAPE) has announced the launch of its new 'BAPE Halloween' collection. As the name suggests, the capsule is packed with Halloween-themed looks that use loud, "spooky" graphics and glow-in-the-dark materials.

For footwear, the 'BAPE Halloween' collection presents a 'BAPE STA' in a new orange, black and green colorway and a new version of the 'BAPE STA 93 Hi' delivered in purple and black with a bright green strap. Elsewhere, the capsule offers a range of hoodies and sweaters donning either [skeleton-themed graphics](https://www.trendhunter.com/trends/universal-monsters-collection) or a reworked version of the iconic 'APE HEAD' logo. Meanwhile, pumpkin head t-shirts are offered in black and white.

A standout piece is the purple pullover hoodie, which is adorned with a multicolored 'APE HEAD' logo and glow-in-the-dark spider webs on the hood.

Image Credit: BAPE

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 65% | Activity: 39% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Halloween-themed Streetwear:** The rise of themed streetwear collections presents opportunities for fashion brands to capitalize on holiday hype and create impulse buys that cater to niche consumers.
- **Glow-in-the-dark Apparel:** The incorporation of glow-in-the-dark materials in fashion is a unique selling point that creates visual interest and adds an additional layer of novelty to products.
- **Reimagined Iconic Logos:** Updating classic designs with a holiday twist presents an opportunity for brands to tap into nostalgia and create a fresh take on a well-known product and logo.

### Where This Applies

- **Fashion and Apparel:** The fusion of holiday and streetwear creates opportunities for brands to bring in new buyers and appeal to existing customers with limited-edition seasonal collections.
- **Marketing and Advertising:** Holiday-themed product launches present opportunities for brands to engage in holiday marketing and advertising campaigns that tap into consumer excitement for seasonal events.
- **Entertainment and Events:** Collaborations between brands and entertainment companies offer cross-promotion opportunities for mutually beneficial marketing campaigns and events.

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