# Designer Digital Timepieces The Bape x G-Shock DW-6900 for Spring 2011 By Matt Ho | Published 2011-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bape-g-shock-dw-6900 References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/27/bape-g-shock-watch/) & [us.bape](http://us.bape.com/collections) Bathing Ape has unveiled its new Bape x G-Shock [DW-6900](https://www.trendhunter.com/trends/jae-tips) watch for Spring 2011. The company has designed a [minimalist timepiece](https://www.trendhunter.com/trends/dw5000r) in black with red displays for its collaboration with G-Shock. The watch also has all the familiar characteristics of a [G-Shock watch](https://www.trendhunter.com/trends/gshock-models), with a bulky exterior for protection and their signature "G" button for light. The Bape x G-Shock DW-6900 will come in different colors to suit your personality, making for a marvelous unisex Valentine's day gift. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Digital Timepieces:** The growing demand for smartwatches and wearable technology presents opportunities for designers to create innovative digital timepieces. - **Minimalist Design:** The trend towards minimalist design in watches allows for the exploration of sleek and understated aesthetics, appealing to consumers seeking simplicity. - **Collaborations:** The increasing popularity of brand collaborations creates opportunities for fashion brands and watch manufacturers to create unique and limited-edition timepieces. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaborations with watchmakers to create unique timepieces that cater to the growing demand for stylish wearable technology. - **Technology:** The technology industry can capitalize on the demand for smartwatches by developing innovative features and functionalities for digital timepieces. - **Retail:** The retail industry can benefit from the growing popularity of minimalist and collaborative watches by stocking and selling these trendy timepieces. ## Related on Trend Hunter - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md) - [Y3K Aesthetic Timepieces](https://www.trendhunter.com/trends/gshock-gav01.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Demure Deconstructed Timepiece Models](https://www.trendhunter.com/trends/gshock-x-beautiful-people.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Sophisticated Timepiece Designs](https://www.trendhunter.com/trends/black-and-white-collection.md) - [Monochromatic Digital Timepiece Series](https://www.trendhunter.com/trends/toneontone.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Graphic Digital Watches](https://www.trendhunter.com/trends/gshock-little-thunder.md)