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# Grown-Up Ape Gear
Bape FW 2011 Lookbook Creates Casual Wear with a Mature Look

By Matt Ho | Published 2011-09-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bape-fw-2011-lookbook
References: [highsnobiety](http://www.highsnobiety.com/news/2011/08/31/bape-fallwinter-2011-lookbook/) & [bape](http://www.bape.com)

Normally A Bathing Ape does a lot of flashy eccentric clothing, but the Bape FW 2011 Lookbook shows a very different look from the famed Japanese urban brand.

This coming season, the Bape FW 2011 Lookbook shows off a much more mature look from the brand. Normally one would expect bright, vibrant colors, but the collection displays a series of more toned down designs that are quite impressive. The series also includes a number of [collaborative with fashion heavyweights](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule) such as Mark McNairy and George Cox. Expect a lot of classic styles of outerwear and sportswear-inspired goods for the colder months.

It’s really good to see that A Bathing Ape is taking a different design approach to their outfits. This versatility will certainly help them maintain their urban fashion powerhouse status.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 81% | Activity: 40% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Toned-down Designs:** There is a disruptive innovation opportunity for clothing brands to cater to consumers who prefer more subdued and mature designs.
- **Collaborations with Fashion Heavyweights:** Fashion brands can explore partnerships with influential designers to bring fresh and innovative styles to their collections.
- **Versatility in Design Approach:** Brands can differentiate themselves and maintain their status by offering versatile clothing options that cater to different fashion preferences.

### Sectors Adopting This

- **Urban Fashion:** The urban fashion industry can take advantage of the demand for more toned-down and mature designs in clothing.
- **Fashion Collaborations:** There is an opportunity for the fashion industry to capitalize on collaborations with renowned designers to create unique and innovative fashion pieces.
- **Clothing Design:** In the field of clothing design, there is potential for disruption by exploring versatile design approaches that cater to different consumer preferences.

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