# Beverage-Branded Streetwear A New BAPE Collaboration with Coca-Cola Features the Soda's Branding By Riley von Niessen | Published 2016-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bape-collaboration References: [hypebeast](http://hypebeast.com/2016/10/bape-coca-cola-collection) & [bape](https://bape.com/?fd) BAPE collaborations have been rather frequent as of late, with a few including a collection that pays tribute to the popular game Monster Strike, one with Adam Lister and another with KITH, which was shown off by rapper Joey Bada$$ in an editorial to promote it. For the latest BAPE collaboration, the Japanese streetwear brand joined forces with [Coca-Cola](https://www.trendhunter.com/trends/social-club-x-cocacola), for the second time so far. The [collection of apparel](https://www.trendhunter.com/trends/dr-pepper-merch) ranges in style -- incorporating the expected t-shirts, hoodies and hats, as well as backpacks, bandannas, drinking glasses and cooking aprons. Each is decorated with a mixture of BAPE and Coca-Cola's branding, with the soda brand's iconic lettering and red colorways coming in to play along with the streetwear brand's logo and mascot. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 48% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Branded Streetwear:** Opportunity to create branded collaborations between streetwear brands and other industries. - **Collaborative Apparel Collections:** Opportunity to create unique and limited edition apparel collections through brand collaborations. - **Brand-mixing Merchandise:** Opportunity to combine the branding of multiple brands on merchandise. ### Where This Applies - **Fashion:** Potential for fashion brands to collaborate with other industries to create unique merchandise. - **Beverage:** Opportunity for beverage companies to collaborate with fashion brands to create branded apparel and merchandise. - **Marketing:** Opportunity to leverage brand collaborations as a marketing strategy to attract new customers and create buzz. ## Related on Trend Hunter - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Bowling-Inspired Retro Streetwear](https://www.trendhunter.com/trends/end-and-bape.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md)