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# Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model

By Amy Duong | Published 2024-02-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bape-and-adidas
References: [highsnobiety](https://www.highsnobiety.com/p/bape-adidas-stan-smith-2024/)

![Camo-Patterned Collaborative Sneakers](https://cdn.trendhunterstatic.com/thumbs/526/bape-and-adidas.jpeg)

[BAPE](https://www.trendhunter.com/trends/lwst-sneaker) and [adidas Originals](https://www.trendhunter.com/trends/fa-stan-smith) work in collaboration on a new pair of sneakers that perfectly fuse elements of the brands together. The joint sneaker model is launching on February 10th and is highlighted by the Japanese streetwear brand's Cloud Camo print throughout. This is meant to honor the brand's 30th anniversary and at the base foundation of the shoe is the traditional adidas Originals [Stan Smith](https://www.trendhunter.com/trends/clot-stan-smith-beaded) model.

The upper is made from a synthetic leather material and supported by a chunky white midsole at the bottom. Branding is done in a contrasting tone of gold with reflective foil application. To celebrate the occasion, there are special edition golden deubré applied to the shoe and rounded out with co-branding on the tongue.

Image Credit: END.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 94% | Activity: 66% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Collaborative Streetwear:** The collaboration between BAPE and adidas Originals on a sneaker model showcases the fusion of these two popular brands in a unique way.
- **Cloud Camo Print:** The use of BAPE's iconic Cloud Camo print on the sneakers adds a distinct and eye-catching element to the design.
- **Special Edition Sneakers:** The release of the joint sneaker model as a special edition item commemorating BAPE's 30th anniversary creates a sense of exclusivity and excitement for consumers.

### Who This Affects Most

- **Fashion:** The collaboration between BAPE and adidas Originals in the fashion industry represents a unique opportunity for brands to combine their expertise and create innovative products.
- **Streetwear:** The use of BAPE's distinctive Cloud Camo print on sneakers demonstrates the potential for disruptive innovation in the streetwear industry, where bold designs and collaborations are highly valued.
- **Sports Retail:** The release of special edition sneakers by BAPE and adidas Originals presents a valuable opportunity for sports retailers to attract consumers with limited edition, collectible items.

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