# Functional Baobab Juices Teranga Baobab Juices Feature an Antioxidant- and Prebiotic-Rich Fruit By Laura McQuarrie | Published 2020-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baobab-juice References: [specialtyfood](https://www.specialtyfood.com/news/article/tomato-jerky-oat-milk-butters-baobab-juice-hint-trends-day-2/) & [terangajuice](http://www.terangajuice.com/products.html) Some of the functional Teranga Baobab juices that are available include the Happiness Blend, Pura Vida, Love Potion and Teranga Strong, all of which feature baobab as a fruit that's naturally rich in [antioxidants and prebiotics](https://www.trendhunter.com/trends/mango-passionfruit). The African fruit is the star of the brand's [functional beverages](https://www.trendhunter.com/trends/functional-juice-drinks), which also integrate ingredients like hibiscus, invigorating mint, tamarind, nutmeg and pungent ginger. Baobab is an up-and-coming superfruit that has a unique, sweet and slightly tangy flavor on its own that has the potential to enhance a variety of [functional snacks and beverages](https://www.trendhunter.com/trends/daily-functional-drinks). Additionally, baobab is beneficial for its nutritional profile, which is rich in Vitamin C, calcium, iron, magnesium, fiber and potassium. Image Credit: Teranga Baobab ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 18% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Baobab Superfruit:** The rising popularity of baobab as a superfruit presents an opportunity for food and beverage companies to incorporate it into their products for enhanced flavor and nutritional benefits. - **Functional Snacks:** The use of baobab in functional snacks allows for the creation of nutritious and delicious snacks that provide antioxidants, prebiotics, and other health benefits. - **Antioxidant-rich Beverages:** The inclusion of baobab in antioxidant-rich beverages offers an innovative way for beverage companies to cater to health-conscious consumers seeking natural and functional drinks. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the baobab trend to create innovative products that appeal to health-conscious consumers. - **Snack:** The snack industry can leverage baobab's nutritional profile and unique flavor to develop functional snacks that stand out in the market. - **Beverage:** The beverage industry can capitalize on the antioxidant properties of baobab to create refreshing and health-enhancing drinks. ## Related on Trend Hunter - [Multi-Benefit Wellness Beverages](https://www.trendhunter.com/trends/multifunctional-juices.md) - [Ready-to-Drink Gut Supplements](https://www.trendhunter.com/trends/gut-goodness.md) - [Superfood Baobab Bites](https://www.trendhunter.com/trends/baobab-bites.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Prebiotic Fruit Sodas](https://www.trendhunter.com/trends/fruga.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Herbaceous Juice Beverages](https://www.trendhunter.com/trends/jamulogy.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Functional Fruit Jelly Products](https://www.trendhunter.com/trends/konnyaku-jellies.md)