# Prebiotic High-Fiber Fruit Purées Blue Sky Botanics Baobab Fruit Purée Promotes Good Gut Health By Michael Hemsworth | Published 2021-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/baobab-fruit-pure References: [bevnet](https://www.bevnet.com/news/supplier-news/2021/new-high-fiber-prebiotic-baobab-fruit-puree-that-promotes-gut-health/) & [baobabexports](https://www.baobabexports.com/baobab-puree)  The [Blue Sky Botanics](https://www.trendhunter.com/trends/blue-label) Baobab Fruit Purée is a health-focused superfruit ingredient that can be used in a multitude of ways to help infuse nutrition and flavor into a range of recipes. The product is characterized by its sharp, tangy flavor with hints of grapefruit and caramel, and is packed with [dietary fiber](https://www.trendhunter.com/trends/snow-prebiotic-fibres), vitamin C, calcium and potassium thanks to the organic baobab fruit in the mix. The puree has been pasteurized before being immediately packaged to ensure it has a long shelf life and that the nutrients will be preserved. The Blue Sky Botanics Baobab Fruit Purée was commented on by Managing Director of [Blue Sky Organics](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water) Caroline Brevitt who said, "The hydrophobic nature of Baobab Powder makes blending into liquid formulations on an industrial scale both challenging and time-consuming without specialist mixing equipment. Baobab Fruit Purée eliminates these challenges as the mechanical forces needed to incorporate the powder smoothly and consistently into a solution have already been applied. We love the fact that Baobab Fruit comes as a 100% natural raw powder without needing to be processed or modified. But there are times when a formulation calls for a liquid ingredient and we have had many customers ask if we could supply Baobab in this format. The good news is we now have a solution." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Prebiotic High-fiber Ingredients:** There is an opportunity to create more food and beverage products that contain prebiotic high-fiber ingredients, such as baobab fruit purée. - **Long-shelf Life Health-focused Ingredients:** Food and beverage companies can explore the creation of health-focused ingredients with long shelf-lives, similar to Blue Sky Botanics baobab fruit purée. - **Specialized Mixing Equipment:** Specialized mixing equipment can help companies blend hydrophobic powders, such as baobab powder, into liquid formulations more efficiently and profitably. ### Sectors Adopting This - **Food and Beverage:** Manufacturers can leverage health-focused ingredients with long shelf-lives, such as Blue Sky Botanics baobab fruit purée, to create new and innovative food and beverage products. - **Natural and Organic:** There is an opportunity for natural and organic product manufacturers to use prebiotic high-fiber ingredients, such as baobab fruit purée, in their formulations. - **Mixing Equipment:** Specialized mixing equipment manufacturers can help food and beverage companies blend hydrophobic powders, such as baobab powder, into liquid formulations more efficiently and profitably. ## Related on Trend Hunter - [Functional Baobab Beverages](https://www.trendhunter.com/trends/baobab-fruit.md) - [Ready-to-Drink Gut Supplements](https://www.trendhunter.com/trends/gut-goodness.md) - [Blended Flavor Fruit Purees](https://www.trendhunter.com/trends/clearspring-organic-pure.md) - [Fruit-Forward Fiber Supplements](https://www.trendhunter.com/trends/belliwelli-daily-fiber-probiotics-powder.md) - [Fruity Gut-Supporting Refreshers](https://www.trendhunter.com/trends/mango-passionfruit.md) - [Prebiotic Fruit Sodas](https://www.trendhunter.com/trends/fruga.md) - [Berry-Boosted Nutritional Powders](https://www.trendhunter.com/trends/haskap-berry-wholefood-blend.md) - [Probiotic Fruit Puree Cubes](https://www.trendhunter.com/trends/fruichias.md) - [Superfood Baobab Bites](https://www.trendhunter.com/trends/baobab-bites.md)