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# Taiwanese-Inspired Restaurant Cookbooks
BAO is Preparing to Launch its Inaugural Cookbook

By Amy Duong | Published 2023-01-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bao
References: [hypebeast](https://hypebeast.com/2023/1/london-taiwanese-restaurant-bao-cookbook-release-info)

![Taiwanese-Inspired Restaurant Cookbooks](https://cdn.trendhunterstatic.com/thumbs/496/bao.jpeg)

London-based Taiwanese-inspired restaurant [BAO](https://www.trendhunter.com/trends/bao-london) is preparing to release its [first-ever cookbook](https://www.trendhunter.com/trends/marchesi-1824). Since its inception, the restaurant has been making a name for itself on how it pushes the boundaries of traditional cuisine standards. The name of the restaurant is inspired by the [fluffy steamed buns](https://www.trendhunter.com/trends/veggie-wow-bao) that are full of diverse fillings including vegetables, beef, and other meats.

The cookbook is self-titled and has a wide selection of classic BAO dishes in addition to other cultural street food that is seen across the five locations in London. The book highlights the unique stories of each site, which takes place in London's Borough, King's Cross, Shoreditch, Fitzrovia, and Soho. There are 240 pages in total, diving into the restaurant's history and growth -- it is now available for pre-order and will be published in March.

Image Credit: BAO, [hypebeast](https://hypebeast.com/2023/1/london-taiwanese-restaurant-bao-cookbook-release-info)

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 9% | Activity: 1% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Taiwanese-inspired Cuisine:** Focusing on Taiwanese-inspired cuisine, business professionals should explore opportunities that explore fusion and cultural innovation in their food offerings.
- **Culinary Street Food:** With the promotion of cultural street food in the cookbook, entrepreneurs and marketers in the hospitality industry could identify potentials in serving street foods to their clientele.
- **Cookbook Publishing:** Given the positive response to the upcoming cookbook release, entrepreneurs in the publishing industry could consider opportunities for partnering with restaurants or creating recipe books for regional cuisines.

### Industries Being Reshaped

- **Restaurant:** Entrepreneurs in the restaurant industry can identify the benefits of highlighting cultural and fusion food offerings, especially through promoting and publishing cookbooks.
- **Hospitality:** Business professionals in the hospitality industry should explore potential opportunities to satisfy customers by offering cultural and street food, as seen in BAO's cookbook.
- **Publishing:** As cookbook publishing proves to be successful for restaurant businesses, entrepreneurs in the publishing industry would benefit from exploring opportunities for recipe books and cookbooks for different cuisines.

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