# Concept Store Expansions Issey Miyake's Bao Bao Concept Will Open Its First U.S. Store in New York By Georgia Wray Norsten | Published 2025-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bao-bao-concept References: [wwd](https://wwd.com/fashion-news/fashion-scoops/bao-bao-issey-miyake-first-us-store-prince-street-soho-1237820704/) The Bao Bao concept from Issey Miyake is officially landing stateside, with its first U.S. store set to open in New York City’s [SoHo](https://www.trendhunter.com/trends/bash-flagship-store) neighborhood on June 12. Located at 126 Prince Street on the corner of Wooster, the boutique will spotlight the brand’s iconic geometrically structured bags -- known for their sculptural triangle-based designs that shift from flat to three-dimensional forms with use. Launched initially as a standalone business in 2010, [Bao Bao Issey Miyake](https://www.trendhunter.com/trends/playful-volume-2) now operates 48 stores across Asia. The new 513-square-foot U.S. flagship embraces Japanese design sensibilities, featuring plaster-finished walls, a hammered aluminum table, and a ceiling installation inspired by the communal warmth of an 'irori' (a traditional hearth). To mark the debut, the store will launch a SoHo-exclusive collection called 'Lucent Love,' featuring red-hued bags folded to resemble hearts -- a nod to the brand’s artistic roots and transformative designs. Image Credit: Issey Miyake ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 24% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Three-dimensional Fashion:** The rise of apparel and accessories that transform from flat to 3D forms showcases dynamic design methodology expanding in the fashion sector. - **Cultural Design Infusion:** Integrating traditional cultural elements into modern retail spaces is gaining popularity, enhancing consumer engagement through immersive experiences. - **Exclusive Collection Launches:** Launching store-exclusive product lines provides unique value propositions for consumers, driving foot traffic and brand loyalty in competitive markets. ### Industries Being Reshaped - **Luxury Fashion Retail:** Luxury brands are increasingly adopting concept store models to offer localized, immersive shopping experiences that reflect brand heritage and innovation. - **Retail Interior Design:** Designing retail spaces with unique cultural and artistic elements is transforming traditional retail environments to be more experiential and inviting. - **Fashion Accessories:** The demand for innovative fashion accessories, like shape-shifting bags, highlights a shift towards functional yet fashionable product development. ## Related on Trend Hunter - [Urban Geometric Totes](https://www.trendhunter.com/trends/bao-bao-issey-miyake-1.md) - [Cozy Fashion Flagship Stores](https://www.trendhunter.com/trends/bash-flagship-store.md) - [Parisian-Inspired High-End Fashion Boutiques](https://www.trendhunter.com/trends/us-boutique.md) - [Reintroduced New York Boutiques](https://www.trendhunter.com/trends/la-maison-unique.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Art Gallery-Inspired Luxury Shops](https://www.trendhunter.com/trends/proenza-schouler1.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [French Retailer Expansions](https://www.trendhunter.com/trends/french-retailer.md)