# Gluten-Free Pasta Variants Banza Launches an All-New Gluten-Free Product Line Using Brown Rice By Kanesa D | Published 2025-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/banza-1 References: [yahoo](https://www.yahoo.com/lifestyle/articles/iconic-pasta-brand-launches-line-024500056.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAMdL0iV28UzRJfSf6Ie7tCJKUVYhxsOBjVOoDPBR3YLOjFUbFhyzyl1GfOTSH7unh2ld1U1PuHIT0T1or8InRBo0ISIuBkiwCLUd52B0-4KJYzBHUZlmVUvj6CGqS5GJW3WVVbcf54GA2c8sJ5GQouA1BJT1uBmMLcvgu2zS26R5) & [eatbanza](https://www.eatbanza.com/?srsltid=AfmBOopp0BNyv4oi9a2eN6padkEfgaiA510J6SHBt5vmLTYKFRcT85r)  Banza is introducing the new Banza Gluten-Free Brown Rice Pasta, giving fans a new way to enjoy the brand’s nutrient-packed products. While the pasta itself is new, the change starts right at the box. Departing from the brand’s iconic bright orange, the new packaging is a rich dark green with an orange checkered border. A playful, open-mouth-shaped window on the front lets shoppers get a peek at the pasta before it hits the pot. This variety is made from just two simple ingredients—brown rice and chickpeas—offering a cleaner label compared to the brand’s original chickpea pasta, which contains four gluten-free ingredients: chickpeas, pea starch, tapioca, and xanthan gum. For those eager to give it a try, Banza Gluten-Free Brown Rice Pasta is available now on the brand’s website for $29.99 per 6-pack. It’s also beginning to roll out in major retailers including [Target](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors), [Kroger](https://www.trendhunter.com/trends/gluten-free-texas-toast), and [Thrive Market](https://www.trendhunter.com/trends/figure-ate-foods). Image Credit: Banza ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 44% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cleaner Label Innovation:** The demand for minimally processed foods is driving innovation in creating simpler ingredient lists for gluten-free products. - **Eco-friendly Packaging Design:** There is a growing push for packaging that aligns with sustainable practices, which can be seen in Banza's shift to a dark green box. - **Hybrid Ingredient Formulation:** Combining chickpeas and brown rice for pasta production is an emerging trend in creating gluten-free options with unique nutritional benefits. ### Sectors Adopting This - **Gluten-free Foods:** The gluten-free food industry is expanding as brands focus on cleaner labels and diverse ingredient combinations to appeal to health-conscious consumers. - **Sustainable Packaging:** This industry is witnessing significant growth with companies redesigning their packaging to be both visually appealing and environmentally responsible. - **Nutritional Innovation:** The focus on innovative ingredient pairings in food production is transforming the nutritional landscape, providing enhanced health benefits in everyday products. ## Related on Trend Hunter - [Hybrid Protein Pastas](https://www.trendhunter.com/trends/banza-wheat-protein-pasta.md) - [Gluten-Free Pasta Collections](https://www.trendhunter.com/trends/gluten-free-giadzy-pasta.md) - [Gluten-Free Pasta Boxes](https://www.trendhunter.com/trends/glutenfree-pasta-box.md) - [Gluten-Free Soup Collaborations](https://www.trendhunter.com/trends/chickpea-soup.md) - [Spaghetti-Like Chickpea Pastas](https://www.trendhunter.com/trends/bucatini.md) - [Convenient Gluten-Free Pastas](https://www.trendhunter.com/trends/pasta-by-daily-harvest.md) - [Gluten-Free Instant Macaronis](https://www.trendhunter.com/trends/goodles-glutenfree.md) - [Better-for-You Chickpea Pastas](https://www.trendhunter.com/trends/barilla-chickpea-penne.md) - [Shapely Chickpea Pastas](https://www.trendhunter.com/trends/chickpea-based-pasta.md)