# Cookie Butter-Filled Croissants Banquet D’Or Biscoff-Filled Croissants are Lotus Bakeries Approved By Michael Hemsworth | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/banquet-dor-biscofffilled-croissants References: [snackandbakery](https://www.snackandbakery.com/articles/113611-vandemoortele-usa-debuts-biscoff-filled-croissants) & [vandemoortele](https://vandemoortele.com/en-gb/products/bakery-products/pastry/filled-croissant/biscoff-croissant)  The Banquet D’Or Biscoff-filled croissants have been announced by Vandemoortele USA as a [flaky, authentic baked good](https://www.trendhunter.com/trends/richs-flips) perfect for satisfying cravings for familiar treats with an elevated twist. The croissant is baked to perfection with a buttery, flaky texture that's filled with Biscoff filling thanks to a partnership with [Lotus Bakeries](https://www.trendhunter.com/trends/krispy-kreme-and-lotus-bakeries). This will give the croissant a [cookie butter flavor](https://www.trendhunter.com/trends/cookie-butter-cheesecake) in every bite, while the exterior is finished with a sprinkling of Biscoff crumbs to further increase the flavor and also communicate to consumers what to expect inside. The Banquet D’Or Biscoff-filled croissants are shipped out frozen to prioritize convenience and are ready to bake in less than 30-minutes. The croissants are thus ideal for foodservice scenarios and retail sales alike. Image Credit: Vandemoortele USA ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 48% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavored-filled Pastry Innovation:** Enhanced sensory experience through innovative fillings like cookie butter in traditional pastries such as croissants is gaining consumer attention. - **Partnership-driven Product Development:** Collaborations between well-known brands, such as Vandemoortele and Lotus Bakeries, are creating unique products with cross-brand appeal. - **Convenience-focused Frozen Goods:** The rise of frozen goods that provide the fresh-baked experience, like the ready-to-bake Biscoff croissants, caters to both retail and foodservice sectors seeking efficiency. ### Sectors Adopting This - **Bakery and Pastry Industry:** Innovative fillings like Biscoff are redefining traditional bakery products, attracting customers seeking new flavors. - **Foodservice Sector:** Convenience-focused frozen products that require minimal preparation, such as ready-to-bake croissants, streamline operations and enhance menu offerings. - **Collaborative Brand Ventures:** Cross-brand collaborations are emerging as a powerful strategy for introducing unique and appealing products to the market. ## Related on Trend Hunter - [Sandwich Cookie Croissant Snacks](https://www.trendhunter.com/trends/7days-oreo-croissant.md) - [Cookie Ice Cream Sandwiches](https://www.trendhunter.com/trends/lotus-biscoff.md) - [Cookie Butter Snack Cakes](https://www.trendhunter.com/trends/crumbl-biscoff-cake.md) - [Prepackaged Cookie Baked Goods](https://www.trendhunter.com/trends/biscoff-skillet-cookie.md) - [Collaboration Cookie Spread Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-lotus-bakeries.md) - [Caramelized Cookie Bundt Cakes](https://www.trendhunter.com/trends/biscoff-cookie-butter-cake.md) - [Creamy Biscuit Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-biscoff-doughnuts.md) - [Biscoff-Flavored Donut Collections](https://www.trendhunter.com/trends/biscoff-donuts.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md)