# Search Engine Ad Revivals Google Focuses on New Banner Ads with ‘Watch This Space' By Zach Bussey | Published 2010-09-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/banner-ads References: [google](http://www.google.com/adwords/watchthisspace) It’s impossible to surf the net these days without banner ads displaying prominently on nearly every page you visit. For long, these banner ads have been simple images or sometimes basic flash animations that did little to engage the audience. The recent launch of [Google](https://www.trendhunter.com/trends/datadriven-marketing)’s ‘Watch This Space’ shows how banner ads are evolving into a creative, captivating aspect of a website. They are working daily to make banner ads smarter, more relevant, more useful and targeted to their audience. Many say banner ads are a dying medium, so if Google can revitalize them, it can mean only great things for web marketers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 9% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Smart Banner Ads:** Opportunity for developing banner ads that are smarter, more relevant, and useful to engage the audience. - **Targeted Advertising:** Opportunity to enhance banner ads by targeting specific audiences to improve effectiveness. - **Creative Banner Ads:** Opportunity to create captivating and visually appealing banner ads that stand out from the competition. ### Sectors Adopting This - **Digital Advertising:** Opportunity for digital advertising agencies to offer innovative banner ad solutions. - **Web Design:** Opportunity for web designers to incorporate creative and engaging banner ads into their designs. - **Marketing Technology:** Opportunity for marketing technology companies to develop tools and platforms for creating and optimizing banner ads. ## Related on Trend Hunter - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Ad-Enhancing Feedback Tools](https://www.trendhunter.com/trends/creative-guidance.md) - [Conversational Campaign Creators](https://www.trendhunter.com/trends/google-ads-campaigns.md) - [AI-Generated Ad Tools](https://www.trendhunter.com/trends/aigenerated-ad.md) - [AI Banner Creation Tools](https://www.trendhunter.com/trends/bannerbot.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [E-Commerce Advertising Solutions](https://www.trendhunter.com/trends/reddit-1.md) - [Advertising Demand-Side Platforms](https://www.trendhunter.com/trends/yahoo-creative.md) - [Programmatic Ad Networks](https://www.trendhunter.com/trends/revbid.md)