# Self-Deprecating Campaigns The Banned Lancia Duster Commercial is Oddly Funny By Chalaine Mantha | Published 2011-01-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/banned-lancia-duster-commercial References: [autoblog](http://www.autoblog.com/2011/01/14/video-banned-dacia-duster-advert-is-funny-strange/#continued) & [lancia](http://www.lancia.com/) The [Banned Lancia Duster commercial](https://www.trendhunter.com/trends/electric-capri) is filled with [crude gestures and un-polite language](https://www.trendhunter.com/trends/he-got-money). Not something you would normally see in a workplace environment! Lancia had made this ad to describe its Duster as being a great bargain; but somewhere the message got lost. “In the process, the company managed to alienate an entire nationality and portray its dealers as a pack of bloodthirsty, vulgar thieves willing to yank the shirt off your back and insult your wife.” Though for some, this may not the most desirable company image, one can't help but wonder what the Banned Lancia Duster really feels. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Controversial Advertising:** Companies can explore controversial advertising strategies to generate buzz and stand out from the competition. - **Humorous Marketing:** Incorporating humor into marketing campaigns can help brands connect with their audience on a more lighthearted level. - **Viral Content:** Brands can create viral content that sparks conversation and captures the attention of a larger audience. ### Who This Affects Most - **Automotive:** Automotive companies can experiment with unconventional advertising approaches to differentiate their brand and amplify their brand message. - **Marketing and Advertising:** Marketing and advertising agencies can offer controversial and humorous campaigns as a strategy to help clients reach their target audience effectively. - **Media and Entertainment:** Media and entertainment companies can leverage viral content to maximize user engagement and increase brand exposure. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)