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# Handy Banking Apps
The BankSimple App is an Attractive Checking Alternative

By Christopher DeLuca | Published 2011-10-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/banksimple-app
References: [psfk](http://www.psfk.com/2011/10/start-ups-iphone-app-aims-to-simplify-online-banking.html) & [banksimple](https://banksimple.com/)

Launching before the end of 2011, the BankSimple app is hoping to generate some buzz and attract an audience by offering [no surprise fees](https://www.trendhunter.com/trends/mercury). The app is updated in real-time after you make a purchase.

The BankSimple app has the potential to catch with people who are frustrated with their banking fees. In addition, BankSimple is offering [great customer service](https://www.trendhunter.com/trends/cash-flow-and-capital). It will be interesting to see what kind of reception this great product will receive when it is released.

**Implications** - Consumers live busy lives and are continually looking for ways to be more efficient. [Simplified online banking](https://www.trendhunter.com/trends/spush-wallet) from a smartphone means that consumers can process bills and check their balance when they have a free moment. Companies should finds ways to use new technologies to makes the lives of their consumers more efficient.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 36% | Activity: 73% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Fee-free Mobile Banking:** The trend of fee-free mobile banking apps like BankSimple allows for a more efficient banking experience for consumers who don't want surprise fees.
- **Real-time Financial Updates:** Real-time updates in banking apps like BankSimple allow consumers to have a more informed view of their finances and make better decisions with their money.
- **Improved Customer Service in Banking:** Banking apps like BankSimple stand out on the market by making great customer service a priority, proving an opportunity for innovation in improving customer service in banking.

### Industries Being Reshaped

- **Mobile Banking:** The mobile banking industry should consider incorporating fee-free and real-time updates to their services to attract more customers.
- **Fintech:** Fintech startups can innovate in improving customer service by making it a priority and distinguishing themselves in a highly competitive market.
- **Online Transactions:** Companies in the online transactions industry have the opportunity to implement real-time updates and improve customer service, simplifying the online banking experience for consumers.

## Related on Trend Hunter

- [Banking Super Apps](https://www.trendhunter.com/trends/bankifi.md)
- [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md)
- [Global Money-Transferring Apps](https://www.trendhunter.com/trends/hsbc-2.md)
- [Privacy-First Finance Apps](https://www.trendhunter.com/trends/skwad.md)
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- [Budget-Free Personal Finance Apps](https://www.trendhunter.com/trends/cashews-app.md)
- [Bill-Tracking Finance Apps](https://www.trendhunter.com/trends/balance-pro.md)
- [Financial Control Tools](https://www.trendhunter.com/trends/isave.md)
- [Visual Payment Apps](https://www.trendhunter.com/trends/vizme.md)