# Theatrical Banking Commercials
TD's Insurance Ad Features an Anti-Climactic Ending

By Laura McQuarrie | Published 2015-02-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/banking-commercial
References: [marketingmag](http://www.marketingmag.ca/brands/td-drops-the-drama-with-latest-insurance-campaign-138806?rss=yes) & [tdinsurance](http://www.tdinsurance.com/products-services/index.jsp?smo=twitter_02162015_tdi_yt_mighty_oak)

The stage of TD Insurance's latest banking commercial is set with a raging storm and a Shakespearean actor who has whipped himself into a frenzy about a tree branch that has fallen on top of the roof of a house. In true theatrical style, the costumed man goes on and on, lamenting about the damage that has been done to the house. Comically, the homeowner appears from the house without a worry in the world and states that his insurance plan has him covered.

By putting an hilarious spin on a scenario that could potentially happen in a real customer's experience with TD Insurance, this is a clever way to put the focus on something familiar rather than spouting data about offered rates and fees.