# Adventurous World Sports Ads The Bank of China 2012 Olympics Campaign Features London's Big Ben By Leslie Chen | Published 2011-12-24 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/bank-of-china-2012-olympics References: [adsoftheworld](http://adsoftheworld.com/media/print/bank_of_china_2012_london_olympics_campaign_big_ben) & [mccannworldgroup](http://www.mccannworldgroup.com/) If you're planning on going to London for the upcoming Olympic games, then the Bank of China 2012 Olympics ads will personally speak to you. The campaign is to advertise the [Bank of China credit card](https://www.trendhunter.com/trends/next-thing-you-know) which could possibly win you tickets to the Olympics if you use it to make purchases. One of the ads features a [basketball player shooting a ball](https://www.trendhunter.com/trends/more-ball-games) into a hoop attached to London's Big Ben. Combining [recognizable landmarks](https://www.trendhunter.com/trends/outdoor-advertising-campaign) with the feeling of excitement makes the Bank of China 2012 Olympics campaign a success in terms of grabbing your attention and holding on to it. **Implications** - Consumers are attracted to images that evoke a sense of adventure. Advertising agencies could hone in on this desire for more exploration when developing their ideas for campaigns. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What Makes This Trend Stand Out - **Adventure-themed Advertising:** Developing ad campaigns with adventurous themes can attract consumers and capture their attention. - **Landmark Integration:** Integrating recognizable landmarks into advertising campaigns can create a strong visual impact and resonate with consumers. - **Experience-based Promotions:** Offering promotions or rewards tied to experiences, such as winning tickets to events, can incentivize consumer engagement with a brand. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage adventurous themes and landmark integration to create impactful campaigns. - **Travel and Tourism:** The travel and tourism industry can benefit from incorporating landmarks and promoting adventure-based experiences in their marketing efforts. - **Financial Services:** Financial service providers can utilize experience-based promotions, like credit card reward programs tied to events, to attract and retain customers. ## Related on Trend Hunter - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Reimagined Story-Driven Campaigns](https://www.trendhunter.com/trends/typewriter-campaign.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md)