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# Selfie-Enabling Banking Access
UK Bank NatWest Uses AI so Customers Can Open Accounts with Selfies

By Grace Mahas | Published 2019-07-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/bank-natwest
References: [theguardian](https://www.theguardian.com/business/2019/jun/20/natwest-is-first-big-uk-bank-to-let-customers-open-account-with-a-selfie) & [personal.natwest](https://personal.natwest.com/personal.html/?sesesese)

UK-based bank NatWest recently announced that customers can now open their banking accounts using a selfie. The major high street bank partnered with HooYu, an ID verification company, to confirm the identity of the applicant with images from authenticated ID documents such as a passport or driver's license.

This new launch makes banking more efficient for consumers by removing the need for them to physically visit a branch. The process uses state-of-the-art artificial intelligence that can accurately conduct a biometric verification of identities in real-time. Thus far, the system has been successfully piloted with over 60,000 customers and will launch nationwide shortly.

NatWest is not the only bank that allows consumers banking access through a selfie -- Metro Bank and digital banks Monzo and Starling have also harnessed AI identity authentication to allow customers remote baking access.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 37% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Selfie Banking Access:** Facial recognition technology is enabling new banking channels that allow customers to open accounts and access banking services using a selfie, reducing the need for manual verification.
- **Real-time ID Verification:** State-of-the-art artificial intelligence enables real-time biometric verification of customer identities to reduce fraud and enhance customer experience.
- **Remote Banking Services:** With digital innovation and AI-enabled identity verification, banking services can now be offered remotely, providing financial access to a wider audience.

### Sectors Adopting This

- **Banking:** The banking industry can leverage facial recognition technology for more efficient and secure services, expanding beyond traditional brick-and-mortar branches.
- **ID Verification:** ID verification companies can partner with banks to offer more streamlined and automated verification processes that increase accuracy and reduce manual effort.
- **Digital Banking:** Digital banks can lead the way in providing unparalleled customer experiences by adopting cutting-edge technology, like facial recognition technology, for improved financial access.

## Related on Trend Hunter

- [Biometric Banking Technology](https://www.trendhunter.com/trends/biometric-system.md)
- [AI-Powered ID Verification Tools](https://www.trendhunter.com/trends/idpal.md)
- [AI-Enabled ID Tools](https://www.trendhunter.com/trends/mitek.md)
- [Selfie Identity Verification](https://www.trendhunter.com/trends/cabify.md)
- [Facial Recognition Security Tools](https://www.trendhunter.com/trends/facial-recognition-security.md)
- [AI-Powered Banks](https://www.trendhunter.com/trends/ryt-bank.md)
- [Banking AI Assistants](https://www.trendhunter.com/trends/lloyds-bank.md)
- [Digital Banking Metaverses](https://www.trendhunter.com/trends/hsbc-1.md)
- [Identity Verification Platforms](https://www.trendhunter.com/trends/pruvly-ai.md)
