# Cash Headwear Davivienda Money Transfer Ads By lourdes sanchez bayas | Published 2008-04-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bank-advertising-headwear-for-money-transfers References: [ibelieveinadv](http://www.ibelieveinadv.com/2008/04/) This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage [money transfers abroad](https://www.trendhunter.com/trends/The-Lost-Wallet-Board). I like the use they make of the [head coverings](https://www.trendhunter.com/trends/patch-cap). Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the country's cultural identity using this ploy. **Implications** - The transformation of money to origami demonstrates that image eye-candy is something that will catch attention. Cryptic messages can be too much, so sometimes, it's better to be more direct with a [creative twist](https://www.trendhunter.com/trends/dreamies-treats). Companies should try to incorporate artistic elements to their ads that relate to their business so that the message is direct and playful at the same time. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Artistic Advertising:** Companies should incorporate artistic elements into their ads to deliver direct and playful messages. - **Cultural Identity Marketing:** Brands can capture a country's cultural identity in their advertising campaigns to resonate with the target audience. - **Eye-catching Visuals:** Using visually appealing elements like origami can attract attention and make ads more engaging. ### Who This Affects Most - **Banking:** Banks can adopt creative and artistic approaches in their advertising to stand out in a competitive market. - **Fashion:** Fashion brands can create head coverings that reflect cultural elements, promoting both practicality and style. - **Advertising:** The use of creative visuals and cultural references in ads can drive audience engagement and brand recognition. ## Related on Trend Hunter - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md)